Major Challenges in CCM (Part 3): Not Knowing Your Customers
Topdown
DECEMBER 3, 2016
We previously mentioned Gartner’s report, Three Steps to Enrich the Customer Experience with Contextualized Communications. We have been digging into the ideas they covered a bit more deeply in a series of posts here on our blog. You can read Challenge 1: A Fragmented Approach and Challenge 2: Static Output, Unidirectional Broadcast Model first if you like.
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