5 Questions To Help You Measure Customer Adoption
Amity
MAY 21, 2017
Adoption is a broad concept and it differs for all businesses. Broadly, adoption is what happens between the end of onboarding and the beginning of the renewal phase. If during that lifecycle phase the customer adopted your product, adoption ends in renewal or expansion, if they didn’t, it ends in churn. Once you’ve renewed or closed an upsell or cross-sell, adoption starts over again.
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