Mon.Sep 09, 2024

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Mastering Cross-Channel Customer Personalization for Improved Sales

Blueshift

For e-commerce and direct-to-consumer brands , the ability to deliver personalized experiences across multiple channels is no longer just a trend – it’s a competitive necessity. Personalization strategies that adapt to customer behavior and preferences can lead to higher engagement, increased customer loyalty, and, ultimately, more sales.

Sales 52
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Customer Experience Consulting: Why It’s the Key to Your Success

InMoment XI

What is Customer Experience Consulting? Customer experience consulting is a specialized service that helps businesses enhance the experiences they provide to their customers across every touchpoint—from the initial awareness stage to post-purchase support. But what does that really mean for your business? Essentially, a customer experience consultant dives deep into your customer interactions, analyzes data, and helps you craft strategies that not only meet but exceed customer expectations.

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19 ways to promote your YouTube channel for higher reach (with tips)

BirdEye

Despite the rise of new social media platforms, Google and YouTube continue to reign supreme, especially when it comes to video marketing. A well-crafted YouTube channel can help your business improve brand awareness, reach a larger audience, and generate higher traffic to your website. However, it is not just about creating and uploading videos. Your team must know how to promote your YouTube channel to truly harness the power of the platform.

Tips 105
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Transforming Customer Service from a Cost Center to a Profit Center with Brett Frazer

ShepHyken

This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:    How has the perception of customer service evolved from being seen as a cost center to being recognized as a profit center? What are the potential long-term effects of prioritizing cost reduction in customer service? Why should companies focus on aligning with customers on the desired outcome rather than just providing a direct solution?

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HR Meets AI: The New Way of Keeping Large Workforces Connected and Engaged

Speaker: Miriam Connaughton and Donald Knight

As organizations scale, keeping employees connected, engaged, and productive can seem like a monumental task. But what if AI could help you do all of this and more? AI has the power to help, but the key is implementing it in a way that enhances, rather than replaces, human connection. Join us for an exploration into how industry trailblazers are using AI to transform employee experience at scale while addressing both the potential and the pitfalls.

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The Formula That Turns Selling Into An Experience

The DiJulius Group

A Selling Experience Formula Selling has never been more difficult in today’s crowded market, where it is hard to tell one company, service, & product from another. A great company must train its sales teams to differentiate within the first few moments of contact with a potential buyer through the entire sales process. You are. Read Full Article The post The Formula That Turns Selling Into An Experience appeared first on The DiJulius Group.

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The next wave of innovators: Who to watch in 2024

Clarivate

Did you know that over 80% of executives rank innovation among their top three priorities, yet only 10% are satisfied with their organization’s innovation performance [1] ? This striking gap underscores the critical need for robust patent benchmarking data to inform better decision-making and drive innovation success. Our latest report, “Innovators to Watch 2024,” shines a spotlight on the organizations on the cusp of breaking into the Clarivate Top 100 Global Innovators rankings.

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AI and employment law gaps: Three ways businesses can navigate current and future challenges

Adrian Swinscoe

This is a guest post by David Banaghan who is the Interim CEO at Occupop. According to Government research, one in six organisations now uses AI […] The post AI and employment law gaps: Three ways businesses can navigate current and future challenges first appeared on Adrian Swinscoe.

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Expert Insights on Mastering the Cutting Edge of Digital Personalization 

Optimove

How AI is Transforming CDPs Download Now >> Why it Matters: In this blog post, marketing and CRM leaders share their approaches to cutting-edge personalization. The insights were presented at Optimove Connect 2024 during the panel session titled “ Digital Personalization: Standing on the (Cutting) Edge.” The session was moderated by Eddie Patzsch, VP Revenue, Growth Verticals at Optimove, and featured: JP (José Pedro) Miranda , eCRM lead at Fontem, makers of the Blue e-cigarette.

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Customer Service Strategy: Your Brand in Action

InteractionMetrics

If you ask your marketing team, “What’s our brand?” they’ll give you principles wrapped up in a snappy slogan. Ask them how they allocate their budget, and they’ll list ads, social media, and conference costs. But if you ask them what their customer service strategy is, you’ll probably get blank stares. Here are two realities worth pondering: Every company communicates something about itself through customer service.

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

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The Evolution of Customer Success Relies on Real-Time Insights

Gainsight

Customer Success (CS) has always been about more than just keeping customers happy; it’s about ensuring they achieve their desired outcomes. But let’s be honest—traditional methods of gauging customer health and engagement often feel like trying to predict the weather with a sundial. Were those methods ever really accurate or effective? Chances are, as a CS leader, you’ve seen a green health account churn seemingly out of the blue.

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How to Align CX with Business Objectives for Maximum Impact

Feedbackly

Aligning CX with business objectives can have a profound impact on your organization’s performance and overall growth. In fact, a report by Forrester shows that a strong customer experience (CX) can lead to a 1.6x increase in customer lifetime value and a 1.9x increase in retention. Therefore, it’s essential that your CX initiatives align closely with your core business objectives for optimum impact.

How To 52
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50+ NPS Email Subject Lines Examples to Boost Response Rate

SurveySensum

Jane received an email today with the subject line → “ Jane, we would love to hear from you about how we are doing. ” When she opened it, she found an NPS survey that took her only a few seconds to answer and complete. She happily shared her experience and appreciated the personalized and engaging approach. On the other hand, Alice got an email saying → “ Please fill out the NPS survey.

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AI Computing Will Change The World By Empowering People, Not Automating Tasks

Forrester's Customer Insights

Most of the hype and boardroom enthusiasm for genAI stems from the belief that AI machines will automate the repeatable tasks that people used to do, thereby saving firms money with fewer employees doing more work. While we believe that’s true for rote knowledge tasks and some knowledge worker roles, it’s not really the point.

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The State of Digital Customer Experience Report 2024

This comprehensive report explores the evolving landscape of customer and business expectations, with five key trends that will help you understand your customers and stay ahead of the competition. Discover how your peers are implementing AI to improve customer experience with granular insights into their CX investments and specific AI use cases. For the first time, customers prefer digital channels when interacting with a business.

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AI Support Metrics: 5 KPIs To Track

Help Scout

Maximize ROI and boost support efficiency with our guide to AI support metrics.

Metrics 45
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European Leaders: Align Budget Planning To Accelerate Performance In 2025

Forrester's Customer Insights

Upbeat budget expectations for 2025 will serve European leaders well, but placing the right bets will be critical to securing a competitive edge. Read a few of our top recommendations.

B2C 37
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Amazon EC2 P5e instances are generally available

AWS Machine Learning

State-of-the-art generative AI models and high performance computing (HPC) applications are driving the need for unprecedented levels of compute. Customers are pushing the boundaries of these technologies to bring higher fidelity products and experiences to market across industries. The size of large language models (LLMs), as measured by the number of parameters, has grown exponentially in recent years, reflecting a significant trend in the field of AI.

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Privacy Advocates Come For Contact Centers

Forrester's Customer Insights

“Please be advised that your call may be recorded for quality assurance and training purposes.” We’ve all heard this message at some point—a familiar prelude to countless conversations worldwide. This disclosure has remained largely unchanged over the years but may no longer serve any purpose.

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Pricing for Profit: How to Set, Negotiate, and Succeed

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

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Exploring data using AI chat at Domo with Amazon Bedrock

AWS Machine Learning

This post is co-written with Joe Clark from Domo. Data insights are crucial for businesses to enable data-driven decisions, identify trends, and optimize operations. Traditionally, gaining these insights required skilled analysts using specialized tools, which can make the process slow and less accessible. Generative artificial intelligence (AI) has revolutionized this by allowing users to interact with data through natural language queries, providing instant insights and visualizations without

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Dirigeants européens : Optimisez la planification budgétaire pour accélérer les performances en 2025

Forrester's Customer Insights

Découvrez comment nos guides de planification budgétaire 2025 peuvent aider les dirigeants à faire des choix stratégiques pour maximiser la croissance dans un environnement économique incertain.

B2B 34
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The Deciders, August 2024: Swing State Hispanic Voters

2020 Research

Key Takeaways Hispanic voters in swing states talk about whether they think Kamala Harris or Donald Trump would get more done in office The focus group participants reveal how they feel about Harris’s achievements as vice president These voters have concerns about the economy and share how these worries will affect their votes In this Article Which Candidate Is a Bigger Agent of Change?

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Q2 2024 Tech Service Provider Earnings: Four Forces Determine Their Future

Forrester's Customer Insights

We analyzed the Q2 2024 earnings announcements of five large public technology service providers. Big picture, the market is more difficult than in the past decade. First, tech service providers continued slow organic growth or decline in Q2 2024, with little change expected for the rest of the year.

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The AI Superhero Approach to Product Management

Speaker: Conrado Morlan

In this engaging and witty talk, industry expert Conrado Morlan will explore how artificial intelligence can transform the daily tasks of product managers into streamlined, efficient processes. Using the lens of a superhero narrative, he’ll uncover how AI can be the ultimate sidekick, aiding in data management and reporting, enhancing productivity, and boosting innovation.