AWS Machine Learning

FEBRUARY 5, 2025

As large language models (LLMs) become increasingly integrated into customer-facing applications, organizations are exploring ways to leverage their natural language processing capabilities. Many businesses are investigating how AI can enhance customer engagement and service delivery, and facing challenges in making sure LLMs driven engagements are on topic and follow the desired instructions.

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BirdEye

FEBRUARY 5, 2025

Restaurant social media marketing is not just about posting a few pictures of food anymoreits about creating a space where your customers connect, trust, and get inspired to visit. Whether its sharing your signature dishes, showcasing a buzzing weekend vibe, or answering real-time questions, social media has become the go-to way diners engage with restaurants.

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AWS Machine Learning

FEBRUARY 5, 2025

This post is co-written with Andrs Vlez Echeveri and Sean Azlin from OfferUp. OfferUp is an online, mobile-first marketplace designed to facilitate local transactions and discovery. Known for its user-friendly app and trust-building features, including user ratings and in-app chat, OfferUp enables users to buy and sell items and explore a broad range of jobs and local services.

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CSM Magazine

FEBRUARY 5, 2025

When a customer experiences a service failure, you’d assume their trust in the brand takes a hit. But what if the right response could not only fix the situation but actually make them more loyal than before? Thats the concept behind the Customer Service Recovery Paradox. Brands that master this can turn slip-ups into opportunities to strengthen customer relationships, often resulting in higher satisfaction than if no issue had ever occurred.

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Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Brands

AWS Machine Learning

FEBRUARY 5, 2025

There is consistent customer feedback that AI assistants are the most useful when users can interface with them within the productivity tools they already use on a daily basis, to avoid switching applications and context. Web applications like Amazon Q Business and Slack have become essential environments for modern AI assistant deployment. This post explores how diverse interfaces enhance user interaction, improve accessibility, and cater to varying preferences.

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Thematic

FEBRUARY 5, 2025

If you feel like you are drowning in a sea of customer feedback and struggling to pinpoint the real concerns, then you are experiencing text analytics challenges. Same struggles, different faces—you're just one of the many in this crowd. Sifting through endless feedback can feel like an impossible task. You're sitting on a customer insight goldmine if only you dig deep enough.

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Analytics Analysis Social Media Multi-Channel 62

Optimove

FEBRUARY 5, 2025

How AI is Transforming CDPs Download Now >> Focusing exclusively on sportsbook bettors during the NFL Season, recent betting data over the past three seasons reveals significant growth across all stages of the NFL season. The results are based on 759,461,870 bets that were placed during NFL games during the past three seasons. The analysis is from Optimove Insights, the research arm of Optimove the #1 CRM Marketing Solution for iGaming and sports betting operators.

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Sports CRM Analysis Tips 69

CSM Magazine

FEBRUARY 5, 2025

Tech-human hybrid contact centersa revolutionary blend of artificial intelligence and human expertise is redefining the way companies interact with their customers. Hybrid contact centers integrate advanced technology with skilled human agents to deliver faster, more efficient, and personalized support. Here we examine the mechanisms driving this fresh perspective and see how they pay off in satisfaction, efficiency, and growth.

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Adrian Swinscoe

FEBRUARY 5, 2025

Todays podcast is with Alex Levin, the Co-Founder and CEO of Regal.io, that provides high-touch contact center software (CCaaS) that enhances sales, support, and customer retention [] The post The natural home of the contact center is under the CMO Interview with Alex Levin of Regal.io first appeared on Adrian Swinscoe.

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With IT budgets projected to grow 9.8% in 2025, leaders must invest wisely—not just cut blindly. This whitepaper introduces The Future-Proof IT Cost Optimization Model, a framework to reduce costs while maintaining service quality. Learn how Cloud Efficiency, AI-Powered Workforce Automation, Vendor Optimization, Cybersecurity Resilience, and Unified Communications can drive savings and improve efficiency.

Case Study

CSM Magazine

FEBRUARY 5, 2025

While traditional feedback forms and online surveys are effective, they often miss capturing the sentiment of customers while their experience is still fresh. Thats where feedback kiosks step in. Feedback kiosks are physical devices placed within your store that allow customers to share their opinions instantly. When used effectively, they can provide actionable insights, improve customer satisfaction, and drive continuous business growth.

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InteractionMetrics

FEBRUARY 5, 2025

Great news: We just updated our blog article on Net Promoter Score to include tons of new information! What used to be an article focusing on the pros and cons of Net Promoter Score is now a comprehensive guide to NPS. In the updated article, you’ll learn… How to calculate Net Promoter Score Best practices when collecting NPS data How to improve a low NPS And much, much more.

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CSM Magazine

FEBRUARY 5, 2025

One of the biggest challenges entrepreneurs face is securing the funds needed to set up and operate a call center effectively. From renting office space to installing advanced technologies and hiring skilled staff, the initial costs can add up quickly. If you’re struggling to gather the financial resources required, don’t worryyou’re not alone.

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Forrester's Customer Insights

FEBRUARY 5, 2025

I look forward attending the AI Action Summit in Paris, France, next week.

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B2C Trends Marketing Customer Experience 26

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

ROI

CSM Magazine

FEBRUARY 5, 2025

Cosmos (ATOM) is a major player in blockchain interoperability, allowing different networks to communicate seamlessly. It powers the Cosmos Hub, a central blockchain that connects multiple independent chains. This guide explains ATOMs features, where to buy Cosmos safely, how to buy Cosmos coin, how to purchase it step by step, and the best ways to store it securely.

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Forrester's Customer Insights

FEBRUARY 5, 2025

Read this Forrester blog post for key insights from the latest report about how genAI is transforming commerce search solutions.

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CSM Magazine

FEBRUARY 5, 2025

Syntheia Corp. has launched AssistantNLP, an AI-powered Receptionist service designed to handle inbound calls using natural language processing (NLP) for accuracy and efficiency. The service has been successfully deployed across various industries since its beta launch, with clients reporting improved customer satisfaction, time savings, and cost reduction.

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BirdEye

FEBRUARY 5, 2025

Sharing content that connects with your audience is one of the most powerful ways to build engagement on Instagram. However, unlike Twitters retweets or Facebooks share button, Instagram doesnt have a built-in repost feature for feed posts. That means reposting requires a bit more effort and a dash of creativity. For brands, reposting is especially important because it allows them to showcase user-generated content (UGC)posts from real customers and followers that highlight authentic interactio

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Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Marketing

AWS Machine Learning

FEBRUARY 5, 2025

This post is co-written with Martin Holste from Trellix. Security teams are dealing with an evolving universe of cybersecurity threats. These threats are expanding in form factor, sophistication, and the attack surface they target. Constrained by talent and budget limitations, teams are often forced to prioritize the events pursued for investigation, limiting the ability to detect and identify new threats.

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Optimove

FEBRUARY 5, 2025

How AI is Transforming CDPs Download Now >> Nikolas Badminton, a renowned futurist and consultant, will be the keynote speaker at Optimove Connect 2025. With expertise in emerging technologies, he has a front-row seat to the shifts shaping marketing today and in the coming decade. In this conversation, Nikolas shares his thoughts on machine learning, spatial computing, and how marketers can stay ahead in an ever-evolving landscape.

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