In Mobility, Loyalty Strategy Will Decide Who Wins
Currency Alliance
MAY 9, 2019
Last December, a McKinsey report said that 2018 represented… “…a tipping point from thinking, talking about, and planning for future mobility to implementing it.…when the automotive and mobility industries shifted from a driver- or owner-focused value proposition to a customer-centered one; and when micromobility started to scale up.” [i]. Of course, until a few years ago, there was no “mobility sector”.
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