If we understand our customers, how do we then improve customer experience?
Storyminers
DECEMBER 22, 2017
This guest post is from Lisa Kenny of Maru/Syngro , exclusively for StoryMiners. If we understand our customers, how do we then improve customer experience? More often than not, an organization will analyze customer feedback, pick the most common denominator and seek to fix the problem quickly. If this is you, unfortunately, you are doing it wrong. Implementing the insight from research into your Customer Experience strategy and acting accordingly is a different story.
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