Wed.Nov 02, 2022

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Five Ways to Make Customers Feel Special

ShepHyken

An important goal of a good customer experience is to make the customer feel special. That special feeling can come in many different forms. I was reading an article about customer retention, and it prompted me to start a list of ways to make customers feel special, want to come back, and even want to share their experience with friends, family, and colleagues.

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Your Top 3 ROI Questions, Answered

InMoment XI

Imagine if you were still operating your business in the same way you were in 2019. Total nightmare, right? Your customer experience (CX) program, like your business, needs to be able to grow and evolve to prove a return on investment. If you’re like the majority of CX practitioners (CX Network’s “Global State of CX” report shows that it is the second highest concern for CX practitioners), you likely have quite a few ROI questions.

ROI 493
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The Essential Chatbot Success Metrics

Comm100

Chatbots have steadily grown in popularity to become a key component of customer service today. With an AI chatbot in place, organizations can resolve as much as 91% of chats without involving a human agent. With a bot handling most chats, this means organizations can increase support capacity without growing team size, while also delivering 4/7 availability to their customers.

Chatbots 230
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CX Design: What It Is, How It Works, and How It Creates Experience Improvement

InMoment XI

If you’ve ever heard the terms “ CX ” or “customer experience” before, you probably know that they and similar phrases refer to organizations’ attempts to scour every interaction for feedback and insights. You might also know that customer experience is generally considered to be a more specific subset of user experience ( UX ). But how do those organizations design CX programs?

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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What Are Some Important Marketing Tactics That a B2B SaaS Company Should Consider Using to Grow Its Customer Base?

DemandJump

Developing a SaaS marketing strategy is a perfect opportunity for companies to reach their target audience online. Content is the key to making that strategy work. A strong B2B SaaS marketing strategy uses valuable content and search engine optimization (SEO) to drive organic traffic to your website. So what are the essential tactics you should use to create the best B2B marketing?

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How Do You Assemble a Top Tier SaaS Marketing Strategy?

DemandJump

If you’re part of a software-as-a-service (SaaS) marketing team, then you know the importance of identifying the right strategies to attract, engage, and convert prospects into loyal customers.

Strategy 104
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21 Important Customer Service Survey Questions to Ask

Zonka Feedback

The effectiveness and value of your product or service in the marketplace are defined by the kind of experience you are giving to your customers. That’s why good Customer Service is key to a successful business. No matter how good of a product or service you offer, one bad customer experience could mean losing them forever.

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What Are the 4 Types of Marketing Strategies?

DemandJump

Software as a Service (SaaS) marketing is filled with unique challenges. On the surface, marketing your SaaS offering can seem to follow similar steps as promoting any other product or service.

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Top Modern Customer Service Expectations You Need to Know

Kustomer

Customer trends are constantly shifting and growing based on the needs and wants of the modern buyer. Today’s customers choose to shop at specific companies because of affordability, luxury, believing in what the brand stands for, the quality of the product, etc. However, with 79% of consumers saying customer service is extremely important when deciding. where to shop, it should make us all ask the question: what exactly is it that customers are expecting from their customer service experience?

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Measuring the ROI of Enterprise Learning for Customers, Partners, and Professionals

Prove the ROI of Learning Struggling to measure the business impact of learning initiatives? Try our three-pillar approach to show the true value of learning, backed by stories from real businesses like yours. Make 2024 the year of ROI!

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What Is a SaaS Marketing Strategy?

DemandJump

Consider this: nearly 400 new Software as a Service (SaaS) companies were founded from 2021 to 2022. Competition is growing, and your SaaS marketing needs to be able to set you apart. On top of a saturated market, choosing the right SaaS marketing strategy can be more challenging than in other, more traditional industries.

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5 Actions for B2C Marketers During an Economic Downturn

Blueshift

Some economists suggest that the US will be in a recession within the next few months. At this point, no one is sure. What does this mean for marketers, especially B2C marketers? Keeping a focus on creativity, efficiency, and ROI, and taking a customer-first approach have never been more important. It’s also wise not to wait it out. Brands that continue to innovate will gain momentum over their competitors in the long run.

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What Does Marketing Do in SaaS?

DemandJump

Generally, the goals of marketing include things like increasing brand awareness, generating and qualifying leads, and increasing customer loyalty—all of which lead to revenue growth. While the nature of business-to-customer (B2C) and business-to-business (B2B) marketing are different and have their own unique goals, the fact is that modern businesses simply can’t meet their objectives without efficient and effective marketing strategies.

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Customer Retention Rate Formula and Free Calculator

Genroe

The Customer Retention Rate formula, what goes into it and download a free Customer Retention Rate calculator. The post Customer Retention Rate Formula and Free Calculator appeared first on B2B Marketing | Customer Feedback | Net Promoter Score | Genroe.

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Navigating the Future: Unveiling Trends and Bold Predictions in Customer Experience

Ready to explore 2024’s CX landscape? Join experts from SMG and guest Forrester as they discuss prominent trends actively shaping the industry and dive into a stack of bold predictions for the year ahead. Will the average customer experience improve? How can leaders leverage their CX metrics to establish financial linkage? What will global firms achieve using customer-facing generative AI?

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What Are the Best Strategies to Grow a B2B SaaS?

DemandJump

The competition is tough in the SaaS (Software as a Service) realm. The combined B2C and B2B SaaS market size is expected to reach 307.3 billion US dollars by 2026. And, with more than 17,000 SaaS companies in the United States alone, it's getting harder and harder to define your niche.

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Add a Chatbot to AngularJS Website (Step by Step guide)

kommunicate

Last Updated on November 3, 2022 AngularJS is a very popular Javascript framework, with some of the most popular websites including those of Upwork, Deutsche Bank and IBM written on it. Some of the key features that make AngularJS special are its support of parallel development, two-way data binding, faster loading, speed and performance of [.]. The post Add a Chatbot to AngularJS Website (Step by Step guide) appeared first on Kommunicate Blog.

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What Makes SaaS Marketing Unique?

DemandJump

Every marketer knows, the Software as a Service (SaaS) industry is built differently. Of course, SaaS companies have the same basic goals as other businesses—maintain customer relationships, generate revenue, source quality leads; you get the picture. That being said, there are a few added hurdles and quirks involved in the SaaS marketing processes that other industries don’t have to consider.

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The Role of Company Culture in Employee Engagement 

COPC

You know the adage, “happy employees = happy customers.” This notion has always been true but is becoming the foundation of many organizations’ broader strategies for driving long-term growth. Most organizations realize that customer experience (CX) is a key differentiator, particularly with growing competition and customer expectations.

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The Open CCaaS Advantage Report

Over the next 12 months, what do you think will have the biggest impact on your CX automation efforts? When asked the same question, only 10% of CX leaders surveyed by Verint chose telephony. It’s no longer the engagement channel leading CCaaS conversations. The customer engagement challenges facing organizations have changed – so a new approach is needed.

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What Is B2B SaaS Content Marketing?

DemandJump

All marketers know SaaS marketing is a difficult beast to tame. SaaS platform’s nuanced nature, short sales cycles, and the constant need to innovate all make it challenging to develop a fool-proof B2B SaaS marketing strategy. This is especially true when it comes to content marketing for B2B SaaS organizations.

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Welcome to the World of SAP Customer Experience Video Series

SAP Customer Experience

In this blog, we will share three new videos highlighting our Customer Experience strategy at SAP. The first video provides an introduction of our strategy. Following the introduction, we will explore two related videos on the Business to Consumer (B2C) customer journey, and the Business to Business (B2B) customer journey.

Video 74
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Why Is SaaS Marketing Different?

DemandJump

Selling Software as a Service (SaaS) can feel like a totally different beast. From a marketing point of view, there’s a lot that’s done differently for SaaS than selling more tangible or physical products. So you might be wondering, why is SaaS marketing different?

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Improve data extraction and document processing with Amazon Textract

AWS Machine Learning

Intelligent document processing (IDP) has seen widespread adoption across enterprise and government organizations. Gartner estimates the IDP market will grow more than 100% year over year, and is projected to reach $4.8 billion in 2022. IDP helps transform structured, semi-structured, and unstructured data from a variety of document formats into actionable information.

Data 73
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Revolutionizing Contact Centers: Next-Gen Tech for Enhanced CX

Speaker: Liran Meir Frenkel, Performance Management and RPA Sr Product Marketing Manager at NICE; Harpreet Makan, Practice Director at Everest Group; & Santhosh Kumar, Practice Director at Everest Group

As contact centers navigate the challenges of delivering excellence within budget constraints and adapting to evolving employee expectations, optimizing agent tasks becomes crucial. Discover a holistic approach across three pillars - people, process, and technology - that is essential to excel in this dynamic landscape, and explore how next-gen technologies such as generative AI, performance analytics, and process intelligence play a pivotal role in transforming contact centers into advanced CX

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How Do You Create a Marketing Strategy for SaaS?

DemandJump

Marketing is a lot. From paid and organic social media to search ads to writing and developing effective images—you’ve got a lot on your plate. For Software as a Service, or SaaS marketing , you also have to consider the whole customer journey, from prospects to existing customers. Afterall, your objectives likely include boosting leads and keeping current customers engaged in your platform.

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Ready to Boost Customer Retention? 3 Tips That Can Help! 

ClientSuccess

Over the years, customer success manager roles have expanded to include many different responsibilities. Bridging the gap between customers and a product team is critical, from managing customer implementations to ongoing account maintenance. But customer satisfaction is another side to the CSM role that has become increasingly important over the last few years.

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There’s Still Time: 5 Tips to Score a Winning Email During the World Cup

Optimove

We all know by now that the World Cup is happening from November 20th to December 18th in Qatar. While this may be the 22nd edition of this soccer extravaganza, it’s the first ever to be played in the Arab world. As we approach kickoff, accelerate your email campaigns with these five tips. #1 – Realize the power of real-time. Standing out among the crowd as marketers increase their email activity around the competition is a daunting task.

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Is a Pooled CSM Model Right for You?

Education Services Group

When people talk about scaling Customer Success, they usually mean adding digital capabilities into the mix. While you probably know by now that I’m a huge fan of Digital Customer Success , I think it’s important to acknowledge that this is not the only path to optimizing engagement as your customer base grows. If we think about scale from a one-to-many perspective, it’s not difficult to see that automation is just one option in that category.

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2024’s Retail Odyssey: Going Small, Artificial, and Augmented!

Speaker: Kelly Goetsch - Chief Strategy Officer at Commercetools | Jason Cottrel - CEO & Founder at Orium | and guest speaker Brendan Witcher - VP, Principal Analyst at Forrester

Significant modifications are on the horizon for digital commerce in retail and customer experience come 2024. The pace of tech shifts will intensify, businesses are set to defund legacy solutions, and attractive opportunities will surface as social and retail media players join forces. To stay ahead of the curve, digital leaders are experimenting with less risky initiatives and scaling back on outdated projects that no longer yield impactful results.

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It’s time to Be REAL about CX leadership

Think Customers

The customer experience landscape is always changing, but one constant remains: the need for an energized and engaged workforce. Amazing brand experiences are powered by people, and great employee experiences lead to seamless customer experiences. For Shelly Swanback, who joined TTEC Engage as CEO in May, creating a culture of empowerment isn’t just part of her job – it’s a passion.

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The CFOs at a 160-year-old retailer and Gainsight talk about their approaches to modern KPIs

Gainsight

This article was authored by Sheryl Estrada , Senior Reporter at Fortune, and originally published in CFO Daily. . KPIs, or key performance indicators, measure how effectively a company is achieving key business goals. Right now all companies—whether they’ve been around for 100 years or are just emerging—are focusing on KPIs that reflect modern technologies.

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Tuff Shed’s AP Automation Journey

Circular Edge

Tuff Shed's AP Automation Journey. Join us and see how Tuff Shed, a leading manufacturer and installer of storage buildings and garages, turned endless email, PDF and paper invoices into a simple, secure, automated process using Medius integrated with Oracle JD Edwards. In this 60-minute webinar on Tuesday, November 15 at 8:00am PST/9:00am MST/10:00am CST/11:00am EST, special guest, David Pott of Tuff Shed, will share insights into best practices of integrating Medius with Oracle JD Edwards.