Fri.Jan 31, 2025

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How to Promote Your Instagram: 15 Effective Ways

Brandwatch CX

Boost your Instagram presence with 10 proven tips for rapid growth. Discover practical strategies to enhance your visibility and engagement. Read more!

How To 94
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When is it time to centralize your customer team’s AI?

ChurnZero

In 2024s Customer Success Leadership Study , 87% of participants said their teams use or have immediate plans to adopt AI. However, only 21% said they have purpose-built AI products in their CS tech stacks. Optimistically, we can infer a healthy picture of experimentation and pilot projects with AI point products. It makes sense to try point solutions, especially if your CS team is still figuring out other things like your renewal process and plays, or your adoption methodology.

Roadmap 97
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8 Best Ways: How to Boost Organic Posts for Maximum Engagement

Brandwatch CX

Struggling with low organic reach on social media? Discover 8 proven ways to boost your posts, increase engagement, and connect with a wider audience.

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The Ripple Effect of Mortgage Rate Hikes

2020 Research

Key Takeaways Homeowners across the U.S. and EU are adjusting their spending habits in response to higher mortgage rates. Luxuries, travel, and entertainment are taking a hit, with over 80% cutting back. More than 60% are dipping into savings or working extra hours to cover expenses. Major financial decisions, like buying a car or investing, are being postponedespecially in the U.S.

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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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Zendesk spotlight: Categorizing tickets based on content

Keatext

At Keatext, we're always listening to your needs, and we've heard that understanding categories and detecting new issues in Zendesk can be a challenge. Here's how Keatext addresses this pain point.

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SAP Offers On-Prem ERP Customers Additional Three-Year Support Until 2033 — With Conditions

Forrester's Customer Insights

As reported by several media outlets and confirmed by SAP CEO Christian Klein during its Q4 2024 earnings call, SAP will offer an additional three years of support for some on-premises ERP (enterprise resource planning) customers beyond the existing extended maintenance support of 2030.

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Accelerate digital pathology slide annotation workflows on AWS using H-optimus-0

AWS Machine Learning

Digital pathology is essential for the diagnosis and treatment of cancer, playing a critical role in healthcare delivery and pharmaceutical research and development. Pathology traditionally relies heavily on pathologist expertise and experience to conduct meticulous examination of tissue samples to identify abnormalities. However, the increasing complexity and volume of cases necessitate advanced tools to assist pathologists in making faster, more accurate diagnoses.

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Europe-5 Retail E-Commerce Growth Drivers 2025

Forrester's Customer Insights

Read this Forrester blog by Forecast Analyst Jitender Miglani to learn key takeaways from the latest Europe-5 Retail Forecast.

Retail 26
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Lesson #10 Revisited: B2B VoC vs. B2C VoC—AI Enhances Both, But the Human Element Still Matters

PeopleMetrics

When I first wrote Listen or Die , one thing was clear: B2B and B2C VoC programs are not the same. Who you servebusinesses or consumersshapes everything about how you collect, analyze, and act on customer feedback. That hasnt changed. But what has changed is how AI is transforming both B2B and B2C VoC, helping companies capture insights more efficiently, analyze feedback at scale, and prioritize the right actions faster than ever before.

B2C 98
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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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Harnessing Amazon Bedrock generative AI for resilient supply chain

AWS Machine Learning

From pandemic shutdowns to geopolitical tensions, recent years have thrown our global supply chains into unexpected chaos. This turbulent period has taught both governments and organizations a crucial lesson: supply chain excellence depends not just on efficiency but on the ability to navigate disruptions through strategic risk management. By leveraging the generative AI capabilities and tooling of Amazon Bedrock , you can create an intelligent nerve center that connects diverse data sources, co

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How To Use Customer Service To Increase Profits For An E-commerce Store

Joe Rawlinson

When it comes to any type of business, great customer service is key to making more money. If you run an online store, its even more important. Great customer services will help you stand out from the competition and turn occasional shoppers into loyal customers. Modern shoppers want more than good products. They expect a shopping experience that feels personal and memorable.

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How Travelers Insurance classified emails with Amazon Bedrock and prompt engineering

AWS Machine Learning

This is a guest blog post co-written with Jordan Knight, Sara Reynolds, George Lee from Travelers. Foundation models (FMs) are used in many ways and perform well on tasks including text generation, text summarization, and question answering. Increasingly, FMs are completing tasks that were previously solved by supervised learning, which is a subset of machine learning (ML) that involves training algorithms using a labeled dataset.

Travel 91
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AI for CS in 2025: Ensuring Security as New Players Enter the Gen AI Market 

Gainsight

AI has become an inextricable part of our daily lives, and the Customer Success (CS) industry is no exception. However, valid security concerns cropped up almost immediately about the use of Gen AI platforms during their development. In our April 2024 report, The State of AI in CS , we found that data privacy concerns were one of the top barriers to adoption for CS teams.

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The Evolving Retailer's Fulfillment Strategy: Meeting Demands with Agility

Speaker: Becky Parisotto and John Vurdelja

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

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Is your organization purpose-driven?

Customer Enthusiast

A study conducted by Harvard Business Review Analytic Services revealed 89% of leaders surveyed agreed that A strong sense of collective purpose drives employee satisfaction. Yet only a minority (46%) stated their organization currently runs in a purpose-driven way. The article goes on to say that when companies have a clear mission, it can lead … Continue reading "Is your organization purpose-driven?

Study 57
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The Ripple Effect of Mortgage Rate Hikes

2020 Research

Key Takeaways Homeowners across the U.S. and EU are adjusting their spending habits in response to higher mortgage rates. Luxuries, travel, and entertainment are taking a hit, with over 80% cutting back. More than 60% are dipping into savings or working extra hours to cover expenses. Major financial decisions, like buying a car or investing, are being postponedespecially in the U.S.

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ServQuik Unveils AI-Powered Super Customer Service Representative

CSM Magazine

AI Agent Integrates with service management platforms or works independently to provide faster, more personalized customer service via voice, chat, email, and web. ServQuik , an innovator in AI-powered customer service automation software, today announced the General Availability (GA) of the companys SaaS-based, human-like AI solution for incoming and outgoing lead engagements.

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Top Customer Satisfaction Survey Companies of 2025

InteractionMetrics

Finding the right customer satisfaction survey company can make or break your ability to measure customer satisfaction and gain actionable insights. The best firms do more than simply collect customer feedbackthey help you interpret data, identify pain points, and enhance customer satisfaction. This guide covers the top customer satisfaction survey companies of 2025.

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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

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Optimove lança solução de CRM para marketing esportivo ao vivo de operadoras de apostas

Optimove

Ontem, 29, a Optimove anunciou o lanamento da soluo de gesto de relacionamento com o cliente (CRM, sigla em ingls) OptiLive para casas de apostas on-line. A ferramenta permite que operadoras criem campanhas de marketing esportivo ao vivo e em larga escala, utilizando informaes do sistema de gesto de clientes e dados esportivos em tempo real. The post Optimove lana soluo de CRM para marketing esportivo ao vivo de operadoras de apostas appeared first on Optimove.

CRM 52
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SuperOps Raises $25M in Series C and Enters the IT Market with Game-Changing AI-powered Endpoint Tool

CSM Magazine

Arvind Parthiban (L), CEO & Co-founder, and Jayakumar Karumbasalam (R), CPTO & Co-founder, SuperOps SuperOps also introduces Monica, a hyper-contextual AI super agent that empowers smarter, faster business decision-making. The latest funding round, led by March Capital, will fuel AI innovation, global expansion, and mid-market growth. SuperOps, the groundbreaking AI-driven IT platform transforming operations for IT service providers and internal IT teams, today announced it has raised $2

Tools 52
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Top strategies and ideas to master restaurant Facebook marketing

BirdEye

Want to serve up more than just great food at your restaurant? Effective restaurant Facebook marketing is key to unlocking a treasure trove of new customers, and with over three billion active users on the platform, the opportunities are endless. By leveraging Facebook, you can engage with local audiences, drive foot traffic, showcase your menu, and build a loyal following.

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Why Customer Experience Needs a Reality Check in 2025

CSM Magazine

The customer experience (CX) industry is literally standing at a crossroads, where the dazzling promises of artificial intelligence clash with the harsh realities of day-to-day operations. So, with the new year well underway and indeed February just around the corner – it’s time to separate the signal from the noise and address some of the big talking points in the industry… The Dawn of Agentic AI: A Game-Changing Opportunity Let’s start with the AI circus.

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4 HR Priorities for 2025 to Supercharge Your Employee Experience

Speaker: Carolyn Clark and Miriam Connaughton

Forget predictions, let’s focus on priorities for the year and explore how to supercharge your employee experience. Join Miriam Connaughton and Carolyn Clark as they discuss key HR trends for 2025—and how to turn them into actionable strategies for your organization. In this dynamic webinar, our esteemed speakers will share expert insights and practical tips to help your employee experience adapt and thrive.

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Deepfakes: The Hidden Threat CMOs Can’t Ignore

Forrester's Customer Insights

AI advancements have caused deepfakes to emerge as a significant threat that B2B CMOs and brand leaders cannot afford to ignore. These synthetic audio-visual impersonations can mimic real individuals with alarming accuracy. As this technology becomes more accessible, the potential for misuse grows, posing risks to businesses’ reputations, stock prices, and overall trust.

B2B 29
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Supercharge The IT Circular Economy With The CARFAX(R) Approach

Forrester's Customer Insights

The Challenge With The Circular Economy In 2025, Forrester predicted that more than a third of Global Fortune 100 firms will commit to circular economy goals. We recommended that in 2025, enterprise leaders perform infrastructure lifecycle assessments to understand the environmental impact of their choices.

Report 26
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Is Google’s Meridian The Right Open-Source MMM Solution For You?

Forrester's Customer Insights

On January 29th, Google announced the wide launch of its Meridian open-source Marketing Mix Modeling (MMM) solution, available through Github. Cue a flurry of LinkedIn takes speculating about the future of the marketing measurement and optimization (MMO) solutions market.

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SAP makes significant leadership changes along with strong FY2024 results

Forrester's Customer Insights

SAP reported better-than-expected Q4 2024 financial results and raised its full-year operating profit forecast as demand for artificial-intelligence systems continues. On top of beating expectations, SAP said it now expects 2025 operating profit to be between 10.3 billion to 10.6 billion, above previous estimates of approximately 10 billion. Its current cloud backlog of 18.

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How to Create Sales Email Sequences That Convert

Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.