Remove Ecommerce Remove Feedback Remove Innovation Remove Voice of Customer
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Why customer feedback is critical for digital transformation in 2020

Thematic

The one resource that all companies (both tech and non-tech) already have is customer feedback. Turns out customer feedback can really propel digital transformation, and it’s easy to get started! When one player in the space creates an innovative solution, customers soon expect the same innovation from others.

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Voice of Customer Analytics: What, Why, and How to Do It

Lumoa

Voice of Customer (VoC) is not a new concept. It’s a strategy that many companies have used for years to understand and prioritize customer needs. In this article, we’ll go over what Voice of Customer data analytics is and the different types. In This Article: What is Voice of Customer Analytics?

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Understanding The Relationship Between Brick-And-Mortar and eCommerce Retail

Second to None

For the latter, brands that curate a digital experience that allows customers to complete their entire purchasing journey, from product research to delivery, all from the comfort of their home can be very attractive. The post Understanding The Relationship Between Brick-And-Mortar and eCommerce Retail appeared first on Second To None.

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Open Up Your Organization’s Communication Channels

Second to None

Creating a system that collects voice of customer feedback in perpetuity is essential to understanding your brand’s place in the minds of consumers. Whether customers are reaching your brand via on-site , online or on-the-phone , your brand needs to remain adaptable and open to feedback.

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A new era for digital Voice of the Customer

OpinionLab

And, I co-founded a company named OpinionLab that pioneered the idea of empowering customers to provide feedback to companies by enabling them to proactively engage companies in their own words, on their own terms via the digital channel. The idea of customer-initiated, or opt-in, website feedback was born.

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How To Stand Out In The Sportswear Industry

Second to None

A significant investment in eCommerce optimization, in-store aesthetic, employee training and Customer Experience measurement can help to establish industry leadership. One metric that stood out in the study was customers who were proud to say they have purchased from a specific brand.

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Measuring Your In-Home Associates’ Customer Service Capabilities

Second to None

Online ordering and eCommerce stores have allowed brands to utilize convenience as a tool to separate themselves from the competition. brands that complete this style of service need to make sure that their associates are maintaining the customer experience laid out by brand leadership.