Why Customer Effort Score is the CX Metric You Can’t Afford to Ignore
Interactions
APRIL 15, 2025
Research shows that 96% of customers who experience high-effort interactions become disloyal. On the flip side, reducing effort can increase repurchase intent by up to 94%. This is where Customer Effort Score (CES) comes in. Predictive models assign an effort score to each interaction, even when no survey is completed.
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