The Definition of Predictive Analytics in 2019
SEPTEMBER 6, 2018
If sales reports show an increase in sneaker purchases, it makes sense to continue stocking them. The definition of predictive analytics is made of up of few different pieces: correlation analysis, which includes customer sentiment and impact analysis; and causal analysis, which includes path analysis. The benefit to customer sentiment analysis is that, instead of using NPS, you can gain insights into what your customers might not be saying but are still feeling.