article thumbnail

7 Marketing Definitions According to the Marketing Pros

Oracle

Marketing is a widely recognized, yet often misunderstood word. People hear it, and immediately think they know what it is, but the actual marketing definition isn’t something that a group of people might easily agree upon. Here’s what they had to say: Marketing is promotion. Marketing builds influence.

article thumbnail

Personalization In Sales Leads To Increased Loyalty and Repeat Business

Integrity Solutions

Mastering the human side of selling is key to sales success, but what does phrase that mean exactly? At its essence, humanizing the sales experience is really about personalization. The desire for a personalization in the sales experience has only grown in recent years. The same holds true across the sales-service continuum.

Sales 93
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Definition of Predictive Analytics in 2019

CloudCherry

If sales reports show an increase in sneaker purchases, it makes sense to continue stocking them. The definition of predictive analytics is made of up of few different pieces: correlation analysis, which includes customer sentiment and impact analysis; and causal analysis, which includes path analysis. No more crystal balls.

Analytics 221
article thumbnail

Be Found: How Moosend helps our marketing strategy

Storyminers

At Storyminers, we believe the definition of marketing has changed from selling to finding. It used to be the marketer’s responsibility to find prospects for the sales team. Marketing brainpower focuses on being present, where your clients and prospects tend to look. So, picking the right tools is essential.

Strategy 264
article thumbnail

Ratio Scale: Definition, Characteristics & Examples

ProProfs Chat

While collecting data from various types of surveys and questionnaires , marketers often make use of 4 types of data measurement scales, namely: Nominal, Ordinal, Interval, and Ratio Scale. Hence, ratio scales are widely used in marketing research tools to evaluate sales, price, share, revenues, and the number of customers/stakeholders.

article thumbnail

12 ways to use AI in sales in 2023

BirdEye

Sales is one of the most important functions in every organization – it defines your growth and business success. Anything you can do to bring efficiency and agility to this function, you must embrace it, and that begins with using AI in sales processes. Table of contents What is AI in sales? Why do we need AI in sales?

Sales 110
article thumbnail

Social media analytics: Definition, types, and importance

BirdEye

In this blog, we’ll show you why social media analytics is important, talk about ways to get started, and how best to use social media data to gain valuable insights for your marketing efforts. Without analytics supporting your marketing decisions, you are basically operating in the dark. Understanding social media analytics.