Win the Customer

SEPTEMBER 18, 2018

The same is true in the business of professional sports, a $60 billion-a-year industry where some franchises grow into monster brands. Sales managers in many industries sometimes use sports themes in their coaching -– competitiveness, dedication, strategy execution, etc. The selling game takes place in the buyer’s mind.

Sports 69

Sports Sales Social Media Training 69

Totango

MAY 17, 2023

When it comes to understanding customer needs, marketing, sales, and CS teams are the experts, so it’s on us to work together to define today’s most valuable growth opportunities. VP of Customer Success at Veriforce, Andy Kearney. The idea that CS can own the entire customer journey is both unrealistic and outdated.

Sales 106

Sales Marketing Sports Customer Journeys 106

AskNicely

MAY 16, 2016

A dashboard is meant to give you vital information and data at a glance, with users able to access everything from sales and marketing data to finance, inventory reports and website analytics. How many customers opened those emails? How much money in sales did that email blast bring in? Get your entire business on one page.

Sports 272

Sports Net Promoter Score Metrics Measurement 272

InMoment XI

MAY 18, 2023

The New Vehicle Customer Study, eNVy Awards, recognize 2022 model year vehicles consumer rated on comfort, quality, performance, safety, and ownership cost.The study data is used by global automotive companies and automotive suppliers. Clair , our syndicated research lead. Clair , our syndicated research lead.

Study 260

Study Automotive Sports Roadmap 260

Steve DiGioia

MAY 29, 2023

But does the look of the business matter and can the visual appeal boost the customer experience? You’d see sports memorabilia, car signs, farm tools, and I even once saw a 12ft canoe. Enhancing the Customer Experience Will these items make you spend more money at the restaurant? Can visual appeal boost the customer experience?

Customer Experience 162

Customer Experience Sports Customers Sales 162

InMoment XI

FEBRUARY 8, 2023

Most businesses are organized into silos: marketing, sales, operations, customer care, HR, IT, finance, etc. But customer experience is a ribbon that cuts across these silos, and an effective CX program ensures that hand-offs between silos are clean and that no facet of the customer experience falls into the cracks.

Sports 295

Sports Financial ROI Leadership 295

Beyond Philosophy

NOVEMBER 16, 2023

Before we get into that, let’s remember a foundational element of success in marketing and sales tactics: before you plan and execute, think about what you want to get out of it. 2: Referral Programs Much like an affiliated marketing scheme, a referral program incentivizes your customers to refer their friends and family to use you.

Sales 78

Sales Strategy Social Media Advertising 78

AskNicely

MAY 16, 2016

A dashboard is meant to give you vital information and data at a glance, with users able to access everything from sales and marketing data to finance, inventory reports and website analytics. How many customers opened those emails? How much money in sales did that email blast bring in? Get your entire business on one page.

Sports 150

Sports Net Promoter Score Metrics Measurement 150

Integrity Solutions

FEBRUARY 27, 2023

Great sales managers are required to become great coaches. Great sales managers know that everyone in their organization takes a cue from them. It’s more true than ever that the best sales reps may not make the best sales leaders. World-class sales leadership is about embracing both of these roles.

Sales 62

Sales Management Culture Leadership 62

Think Customers

DECEMBER 14, 2020

This is true as true in sales as is it in sports – probably more so. Timothy Blank, a vice president at TTEC, recently spoke with Customer Strategist Journal Editor-in-Chief Elizabeth Glagowski about the crucial role practice plays in a sales team’s success. Value your customers.

Omni-Channel 52

Omni-Channel Sales Rewards Programs Effort Score 52

Oracle

JANUARY 15, 2021

Oftentimes in sports we’re told that winning is the cure to all problems. In the sports business, winning is certainly wonderful – but over the years, our sports customers have taught me that the real secret to success is collaboration to create a winning team on and off the court, ice, pitch, or field.

Sales 52

Sales Marketing Sports Roadmap 52

Think Customers

NOVEMBER 10, 2020

When it comes to sales, you can’t play the game without a great team. So how can companies put together the best team possible to execute winning sales strategies and objectives? She described the essential skills needed to win at sales, and how each individual all-star can contribute to overall team success.

Sales 52

Sales Sports Exercises Strategy 52

Storyminers

AUGUST 20, 2020

Americans are said to love underdogs—in the form of horses with long odds, sports franchises that upset favorites, and nimble brands that unseat lumbering giants. Your customers have taken over managing your brand, and they’re having a great time (and drawing a crowd) on YouTube. Consider Apple’s approach to the customer experience.

Retail 264

Retail Entertainment Sports Comparison 264

Think Customers

DECEMBER 11, 2020

Against this backdrop, the sales cycle continue to get faster, meaning companies looking to prioritize sales acceleration have to be smart – and quick – when it comes to devising and implementing strategies to boost sales. Successful companies are increasingly focusing on digital sales.

Sales 52

Sales Return on Investment Sports Social Media 52

Think Customers

APRIL 20, 2021

The best sales is a student of their customer’s business so staying on top of industry trends allows you to hop on key issues right when they arrive on their doorstep. While this is in part due to the day-to-day accountability of themselves, in the end team wins the sale and vise-versa the team loses the sale.

Sales 52

Sales Sports Strategy Trends 52

Avaya

JUNE 1, 2017

The sports experience has become a 21st-Century medley of sights, smells, and experiences. This starts with a seamless approach to fan, customer, and team engagement that can manifest in many ways from on-site, touch-activated, multi-sensory, virtual experiences to off-site communities. We just have to make sure it’s for the better.

Sports 50

Sports Technology Engagement Wireless 50

Oracle

JULY 20, 2020

Just like the variety of flavors to choose from at an ice cream shop, sales jobs are widely diverse. While your career path in sales may vary, Sami Halabi, Social and Sales Enablement Manager at Oracle, states one timeless sales principl e to live by, “Good salespeople focus on being good salespeople.

Sales 82

Sales Tips Trends Sports 82

Experience Investigators by 360Connext

APRIL 27, 2021

How important is customer experience in your organization? Most executives now consider customer experience a priority, but so many of them are still not ready to get serious about it. It can feel daunting to try to actually improve the customer experience when there are real challenges to overcome. What do customers want?

Customer Journeys 291

Customer Journeys Customer Experience Culture Sports 291

CSM Magazine

DECEMBER 7, 2023

Ever wondered how the high-stakes, high-speed world of horse racing manages its customer service game? Most horse racing enthusiasts would agree that horse racing is more than just a sport. Every part of a horse race requires customer service. Well, let me tell you something right from the start.

Industry 52

Industry Customer Service Sports Fashion 52

Retently

APRIL 5, 2024

What sets an exceptional retail customer experience apart? Because in a market brimming with choices, the way customers feel about your business can set you apart. A memorable retail customer experience leads to higher satisfaction, repeat business, and word-of-mouth recommendations. Why does this matter so much?

Retail 78

Retail Engagement Strategy Customer Experience 78

Forrester's Customer Insights

MARCH 1, 2022

Advanced analytics are changing sports as teams collect data that provides insights about the opposing team, its players, and in-game opportunities. These insights only work, however, if the players take advantage of them during the game — in the moment. The three-point shot in the NBA is a great example.

Sales 49

Sales Sports Analytics Examples 49

Kustomer

OCTOBER 19, 2021

The customer experience. Without happy customers, our businesses would fail. And our customers won’t be happy without a good customer experience. What creates truly “stand out” brands is an exceptional experience, where customer effort is low, and surprise and delight are high. We all know its importance.

Sports 97

Sports Customer Centricity Measurement Consulting 97

Retently

MARCH 29, 2023

To show you the bigger picture, this is more than 70 percent of annual sales for the leader in this market segment – Mercedes Benz C-Class. So how does the world’s NPS leader achieve such a high level of customer satisfaction? It reduces distribution costs and provides customers with greater convenience. Remarkably safe.

Net Promoter Score 198

Net Promoter Score NPS Automotive Customer Satisfaction 198

Beyond Philosophy

JULY 25, 2020

Despite overwhelming evidence to the contrary—and even regular common sense—we think that if we do things in a certain way, we can influence what happens around us, particularly during sporting events. The Illusion of Control manifests in several different ways for a Customer Experience. Many times, customers want to feel in control.

Sports 157

Sports Advertising Sales Customer Expectations 157

DemandJump

JUNE 14, 2022

The ABM approach to marketing is focused on the individual customer, targeting high value accounts and treating them as markets of one. Yes, we’re quoting cheesy…er…classic sports movies from the 1990s, don’t worry about it! Essentially, giving folks the answers they’re looking for directly translates to quality leads and sales.

Strategy 98

Strategy Sports Sales Marketing 98

CSM Magazine

FEBRUARY 6, 2024

In the high-stakes world of sports and entertainment, the right technology can turn game day into an unforgettable experience. It’s not just about keeping score; it’s about enhancing every aspect of the event experience, from ticket sales to concessions, all in real-time.

Entertainment 52

Entertainment Sports Financial Effort Score 52

Totango

JULY 11, 2023

G2 recognizes Totango as a leader in customer success G2 , the software industry’s largest and most trusted marketplace, unveiled their 2023 summer report, and there are cheers all-around, as Totango was honored with 15 leader badges, including “Most Implementable” in the Enterprise Implementation Index for Customer Success software!

Customer Journeys 82

Customer Journeys Customer Success Sports Software 82

Happy or Not

FEBRUARY 2, 2023

We all know that loyal customers buy more and bring in more money and help you build success in the long run. Typically, trying to please everyone ends up pleasing no one, and the same can be said for building customer experiences and loyalty. By connecting customer feedback to your target audience’s demographic data.

Connections 73

Connections Feedback Apparel Sports 73

ShepHyken

MARCH 28, 2023

The point is most customers don’t care as much about the details of the journey as they care about the destination. Here’s another example, which has nothing to do with a journey but does have to do with an overload of details that can hurt a sale or erode the customer experience. Follow on Twitter: @Hyken

Transportation 64

Transportation Sports Customer Service Training Customers 64

ReviewTrackers

FEBRUARY 24, 2021

Companies like Apple get a huge value from their reputation as a user-friendly company that provides great customer experience. When customers search for businesses online, they will turn away if they see negative content or reviews about your company. 63 percent of customers say that a business has never responded to their review.

Brands 104

Brands Marketing Social Media Sports 104

Integrity Solutions

JULY 7, 2022

Sales coaches can develop the game plan and provide guidance and encouragement, but the team has to make the plays and sharpen their own skills and abilities. In sports, great coaches are nothing without their players, and even the best team will struggle without its leader. Effective Sales Coaching: It Takes Two.

Sales 19

Sales Sports Leadership Culture 19

Beyond Philosophy

NOVEMBER 11, 2023

Later, once you have worked your way down the “to-dos” with your marketing and sales, one of the ones that didn’t work then would now. 21:07 We encourage John to sponsor a sports stadium, or at least a local soccer team, because sponsorships are a great way to build awareness. Or at least it doesn’t get you what you want right now.

Sports 78

Sports Marketing Sales Communication 78

Lumoa

FEBRUARY 6, 2018

The future of customer experience is decided. We asked 15 experts with world reputation in Customer experience the same question and the results might surprise you. Every each of them answered the following questions: How do you see the future of customer experience? Probably not. How to overcome those challenges?

Customer Experience 324

Customer Experience Customer Centricity Self Service Culture 324

Alida

APRIL 19, 2017

The Atlantic also puts the blame on shifting customer preferences. Companies like Nordstrom, Walmart and Dick’s Sporting Goods actually plan to open more stores in the next 12 months. But in order to reinvigorate sales, the retail industry needs to reimagine the customer experience —and it needs to do so quickly.

Retail 173

Retail Company Sports Fashion 173

Experience Investigators by 360Connext

JULY 26, 2022

Customer experience leaders report that teamwork and cross-functional cooperation are some of the top drivers to achieving customer experience success. The more we treat CX as a team sport, the more likely it is for us to achieve meaningful outcomes for both our customers and our organizations. Challenge #1. Challenge #2.

Customer Journeys 143

Customer Journeys Sports ROI Return on Investment 143

BirdEye

MAY 24, 2023

If you’re looking to implement a referral program for your business, you need some creative inspiration and brilliant customer referral program ideas. Another resource found that customer referral programs can bring an average of 20,000 email addresses per month. The more your company is out there, the likelier a customer can find you.

Social Media 98

Social Media Sports Guidelines Sales 98

ShepHyken

OCTOBER 4, 2022

Winning the World Cup in Customer Experience. The Link Between Soccer (Football) and Customer Service. Shep Hyken interviews Gregorio Uglioni, a customer experience specialist, host of CX Goalkeeper , and author of Customer Experience 4 (CX4). What can customer service teams learn from soccer teams?

Sports 64

Sports B2C Social Media Customer Service Representative 64