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What Is Omnichannel, Anyway?

GetFeedback

And in order for brands to grow and build meaningful relationships with their customers in today’s industry, they need to be available on these various channels by adopting an omnichannel approach. What is the omnichannel approach? It’s also about optimizing the customer experience at every touchpoint.

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The leading retailer in omnichannel experience: Sephora

Customer Guru

What is an omnichannel experience? Omnichannel experience is not just a buzzword. Omnichannel experience is a revolutionary multichannel approach for marketing, selling, and serving customers in order to provide a cohesive customer experience. Why is omnichannel experience important?

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7 Proven Customer Retention Strategies Every Retailer Should Know

SurveySensum

Customer churn. It’s like a game of “now you see them, now you don’t” with customers jumping ship to competitors in the blink of an eye if they don’t feel valued and satisfied. It is far more expensive to acquire new customers than to retain existing ones and brands understand that.

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4 customer-based strategies health care can learn from retail

Alida

Enter: The kings of customer-centric service, interaction and engagement—retail brands. The health care industry has frequently lagged behind other industries in terms of technology and customer service developments. Encourage engagement and positive behaviors with tech-enabled rewards programs.

Retail 154
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Why Customer Experience Is The Real Driver Of Brand Success?

SurveySensum

This delightful experience, my friend, is what we call customer experience (CX). Before we move ahead, let’s understand – What is customer experience? Customer Experience is the overall impression a brand creates in the minds and hearts of its customers. But WHY is customer experience so important?

Brands 83
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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales. Ulta tells a similar story— 95% of their revenue comes from their loyalty program members.

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The Rise of Millenials and the Need for an Omnichannel Call Center

Magellan Solutions

With these findings in mind, how do you provide this market segment multichannel customer service ? Get to know them – You’ll need to understand millennials in order to enginner your omnichannel and cater to their specific preferences. Highlight different aspects of your omnichannel experience depending on your findings.