Capitalizing on the Voice of the Customer (Infographic)

November 11, 2014 1 Comment

Voice of the customer programs are a cornerstone for most customer experience efforts. That’s why Temkin Group put together this infographic with insights from our research.

Here’s a poster version and you can see the full infographic below. I hope you enjoy it.

StateOfVoC_Infographic_TemkinGroup2

If you like this content, check out our VoC Resource Page.

Here are links to download versions of the infographic:

Here are links to the research referenced in the infographic:

The bottom line: Make sure to capitalize on the voice of your customers.

StateOfVoC_Infographic_TemkinGroup

Filed under CCXP2 Voice of the Customer, Customer Insight, and Understanding, Customer Connectedness, Customer experience, Infographic, Voice of the customer

About Bruce Temkin, CCXP
I'm an experience (XM) management catalyst; helping organizations improve results by engaging the hearts and minds of their employees, customers, and partners. I enjoy researching and speaking about these topics. I lead the Qualtrics XM Institute, which is the world's best job. We're igniting a global community of XM Professionals who are inspired and empowered to radically improve the human experience. To achieve this goal, my team focuses on thought leadership, training, and community building. My work is driven by a set of fundamental beliefs: 1) Everything starts and ends with human beings, so you need to understand how people think, feel, and behave; 2) XM is a discipline that needs to be woven throughout an organization's entire operating fabric; and 3) Building the XM discipline requires a combination of culture, competency, and technology.

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