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How to Improve Marketing and Sales Using Customer Journey Mapping

GetFeedback

Strategies for leveraging the practice of customer journey mapping across Marketing and Sales departments.

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How to Ask for a Review: Strategies and Examples to Boost Your Brand Reputation

InMoment XI

Learning how to ask for a review can do wonders for your brand. Reviews are also an important source of valuable feedback about your products, services, and overall customer experience. Reviews are also an important source of valuable feedback about your products, services, and overall customer experience.

Examples 260
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How to Upgrade to an Advanced Customer Experience Strategy

Lumoa

From social media posts to Google and Yelp reviews, every buyer can recount their customer experience with your company to a global audience. It is no wonder, then, that businesses have started paying much closer attention to their customer experience (CX) strategy. Reviewing your existing CX strategy is a good place to start.

Strategy 208
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How to Power up Your B2C Marketing Strategies with Surprising B2B Secrets

C3Centricity

It involves understanding the needs, desires, and behaviours of your customers/consumers/clients (C³ – now you know where our company name comes from!) This sector is typified by: Shorter Sales Cycles: Purchases are often impulsive or based on immediate needs, leading to quicker decision-making processes.

B2C 226
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Outrun Your Competition: Best Practices for Accelerating Sales Processes

Longer sales cycles. Every go-to-market team knows the frustrations that come from a drawn-out sales process. How can you speed it up? By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster. Larger buying committees.

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What is Voice of the Customer? [+ how to get data analysis]?

Lumoa

Nowhere is this more true than with customer relationships. Without listening to the voice of your customer, you’ll be like a ship without a rudder or a compass…lost and drifting without direction. Customers don’t always take the time to express their feelings. In This Article: What is the Voice of the Customer (VoC)?

Analysis 423
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How to Care More About the Customer Than the Sale

ShepHyken

It seems that most of the companies that customers love to do business with have something in common. They focus more on the customer than they do the sale. Sure, they want to make the sale, add more revenue and get higher ratings. But when they focus on the customer’s needs, the rest seems to fall into place.

Sales 172
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How to Overcome the Pain Points of Your CRM

The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. When used effectively, a CRM can be the lifeblood of your sales team – keeping everyone organized, efficient, and at peak productivity.

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Sales Effectiveness: The B2B Sales Leader's Guide

This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment. You’ll get a deep dive on: Proven methods for warming up cold calls Coaching points for responding to price pressure early and often Front-line examples of how to win the battle for customer retention

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Using Customer Reviews, Advocacy, and Referrals in Your Journey Map

Speaker: Jeremy Boudinet, Marketing Manager, Nextiva

Customer reviews and referrals are invaluable assets to a company--with them, you can build a worthy reputation, attract new customers, and improve your CX. But if you have to beg a customer to give a review or referral, you're doing it wrong. The best customer experiences go beyond the sale.

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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

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Why Great CSMs Lead to Great Revenue Pipeline

Speaker: Christian Jakenfelds, CSM at Planhat

But what many customer success professionals don’t understand is that this work can actively impact an organization’s new revenue. Often, the information that marketing and sales need is just lying on the floor of the CSM’s (virtual) office, and its value might be overlooked.

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Emotional Value Index (EVI): The Next Big Thing in CX Since the NPS

We know CX matters when it comes to sales. Today, a whopping 46% of consumers say that customer experience is the main driver of the purchase decision whereas pricing is only 20%. But what is the main driver of customer experience? The Emotional Value Index (EVI®) measures the level and types of emotion that drive your sales.

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The New Tech Experience: Innovation, Optimization, and Collaboration

Speaker: Paul Weald, Contact Center Innovator

Learn how to streamline productivity and efficiency across your organization with machine learning and artificial intelligence! No matter what industry you're in - healthcare, customer service, sales, and more - it’s easier than you think to reduce wait times, monitor sentiment, and provide enhanced self-service options for all of your users.

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Gone in 8 Seconds: Overcoming Buyers’ Shrinking Attention Spans

Speaker: Jake Miller, Senior Product Marketing Manager, Allego

This puts them in the driver’s seat while empowering your sellers to maintain control of the sale. During this exclusive event, Jake Miller, Senior Product Marketing Manager at Allego, will explore how to empower sellers to create customized and immersive buying experiences. Save your seat and register today!