3 Reasons Why You Should be Tracking Customer Experience as Part of Your eCommerce Strategy

Kayako

eCommerce is probably the field with the most key performance indicators ( KPIs ) to track. Measuring the right KPIs gives you the right information about your business ventures and your customer. There is no better way to improve your customer experience than through tracking data.

How Artificial Intelligence Is Changing eCommerce

QuestionPro Audience

PERSONALIZED MARKETING Astute companies know consumers don’t want to feel marketed to, and each interaction with the customer needs to be purposeful, yet subtle. Previously, customers have used a text search to look for their desired object.

Which Live Chat Software is Best for an eCommerce Business?

ProProfs Chat

Customer support is one of the most important aspects of any brand , especially if you run a sales-based business like eCommerce. But, most of them still follow the traditional, on-call approach to customer support. Chat Customization. Feature #5 Chat Customization.

AI in Ecommerce: Personalization and Beyond

CSM Magazine

Kate Pioryshkina, Sales Manager at Iflexion takes a close look at how AI is transforming the ecommerce customer experience. Personalization, customer relationship management, and inventory control are some retail elements benefitting from AI today.

6 Ways to Improve Customer Experience on Your Ecommerce Website

ProProfs Chat

An unsatisfactory customer experience due to poor UX/UI can drastically reduce your web traffic and revenue. It is, therefore, worthwhile to improve your website regularly to ensure your customers have a good experience. Some tactics you can employ to improve a customer’s experience are to reduce friction, ensure quick loading, employ a customer service help desk software , and provide great customer service. Great Customer Support.

7 Lessons We’ve Learned from eCommerce Brands on Instagram

NetBase

eCommerce brands on Instagram are experiencing exceptional engagement – and your brand can join their ranks. To help you along, we’re sharing seven lessons we’ve learned from eCommerce brands on Instagram. And all things the following eCommerce brands obviously understand well.

Top 10 Effective eCommerce Tools to Boost Conversions & Improve ROI

ProProfs Chat

Running an eCommerce business is all about surviving the competition and sustaining a steady upward growth in revenue generation. Further, eCommerce involves plenty of different activities, and you can’t point out the correct tools required to make their business more accessible.

5 Features the Best Ecommerce Platform Should Have

Smarter CX

Shopping cart, wish list, gift card, coupon – these concepts have migrated online with the rise of ecommerce and are now primarily associated with nifty icons on a website rather than objects of the physical world. Customers read reviews, period.

4 Reasons Why Live Chat Drives Sales and Loyalty To Your Business

Kayako

If you take a look at Kayako’s website and blog, it’s obvious that we know live chat customer support is a big difference-maker for businesses large and small. But the biggest takeaway from our study isn’t a particular statistic—it’s that live chat (when done right) has the power to drive sales and boost customer loyalty. Customers Buy from Companies That Offer Live Chat. The bottom line is that customers want to buy from people who value their time and concern.

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6 Ways to Improve Customer Experience on Your Ecommerce Website

ProProfs Chat

An unsatisfactory customer experience due to poor UX/UI can drastically reduce your web traffic and revenue. It is, therefore, worthwhile to improve your website regularly to ensure your customers have a good experience. Some tactics you can employ to improve a customer’s experience are to reduce friction, ensure quick loading, employ a customer service help desk software , and provide great customer service. Great Customer Support.

Actionable & Effective Ways to Increase Your E-Commerce Sales

Joe Rawlinson

Many online stores struggle with attracting new customers and growing their revenue, and that mostly has to do with the fact that their entire e-commerce business model isn’t optimized to achieve growth and satisfy the increasing demand of their target audience. Improve Your Customer Support.

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The 6 Stages of eCommerce Customer Journey

Feedbackly

The eCommerce Customer Journey encompasses all of the different touchpoints where a customer interacts with a company, product or branding online. The 6 Stages of eCommerce Customer Journey. UX (or User Experience) is a vital component of any eCommerce site.

6 Things That Will Help Your Ecommerce Website Reach Relevant Traffic

Joe Rawlinson

For ecommerce websites, the essential thing is to attract as much relevant traffic as possible. This is why we have created this list of 6 things that can help you drive traffic that has interest in what your ecommerce store has to offer. CRM (Customer Relationship Management).

5 CX Technologies for Modern Ecommerce Stores to Employ

Smarter CX

The global ecommerce market continues to present a massive opportunity for retailers. According to eMarketer , the global ecommerce market is expected to grow by 20.7% One thing retailers can do to stand out from the competition is to improve their online customer experience (CX) using new technologies that improve the online shopping experience. Here are 5 examples of CX technologies retailers can use to encourage customers to buy on their sites and nurture customer loyalty.

How to Optimize Your Ecommerce Customer Support

transcosmos Information Systems

Customers are the lifeline of every business. Therefore, it is vital that you provide not just high-quality products and services, but also excellent customer service and support. Additionally, the customer’s relationship with your business does not end with the purchase part.

How Stripe Features the End-User Experience to Enhance B2B Sales

360Connext

What makes a B2B customer experience memorable? When shopping for outside services to help connect us to our customers, we see lots of language about ease of use, cost-effectiveness, and overall efficiency. You get to see the real deal for yourself, as a customer would.

3 Technologies Changing the Ecommerce Payments Landscape

Smarter CX

Change is constant in the world of ecommerce. stimulating the market, which represents trillions of dollars in sales. New innovations in ecommerce are pushing retailers even further to consistently delight customers and exceed their expectations.

How to Make Your First eCommerce Sale and Win Customers [INFOGRAPHIC]

Win the Customer

The way we sell our goods and services has changed beyond recognition, especially since the introduction and subsequent rapid growth of e-commerce. Getting yourself noticed and promoting your business is now done using social media and might include a YouTube video and content on Pinterest.

How to Boost your Sales with Customer Browsing Data

Optimove

Many ecommerce companies track their customers’ browsing activity – when they entered the site, which pages they visited, and for how long. I tracked over 60K paying customers for a six-month period, in which they visited the site almost 700K times and made over 125K orders.

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3 Ways to Keep Up with Ecommerce Growth, Featuring WebContinental

Smarter CX

Strategies for driving ecommerce growth are important, whether you’re launching your company or finding new ways to expand an established brand. Innovation and a focus on ecommerce growth has been a key to their success. Recently, they partnered with Oracle to upgrade their ecommerce infrastructure. Here’s a closer look at how your brand can foster continued ecommerce success. We had major outages during our Black Friday and Christmas sales.

How to Increase Ecommerce Conversion Rate with Live Chat

LiveChat

Uncovering a new marketing insight is like discovering a gold nugget that has the potential to increase ecommerce conversion rate. Recently, as I was digging through data for a few ecommerce websites, I noticed something big. Sales Happen Outside ecommerce Checkouts.

Benefits of Integrating Live Chat on an OpenCart eCommerce Platform

LiveChat

OpenCart is an open-source ecommerce platform that allows you to customize and manage your store thanks to dozens of available extensions. Among them, you can also find live chat – a solution that allows you to support your online customers whenever they need your help.

The Relevance Of Responsive Design In Ecommerce

LiveChat

This is why it’s extremely important for your online ecommerce store to have responsive website site design. It all looks a bit avant–garde and super off–putting to customers who just want to do a bit of shopping – as opposed to working out a puzzle. Mobile ecommerce is taking charge.

Why Mobile Website Design Matters in Ecommerce

LiveChat

It’s a whole additional marketing channel through which potential customers can find your business and make purchases. Why mobile website design is so important in ecommerce. Mobile sales have recently overtook the ‘normal’ desktop sales.

How to Prepare Your Ecommerce Store for Holiday Shopping Season

LiveChat

For you, it means more inquiries and more sales – if you only handle heavy traffic on your website and manage to send all gifts a day before Christmas Day. For your ecommerce store, sales is the most important part of the holiday season, so you need to think some things through.

Mobile Apps and Ecommerce: Why Usability Testing Isn’t Enough

StellaService

Customer loyalty is hard to come by, and it’s even harder to keep. The two things consumers want most— omnichannel consistency and an effortless customer experience —are moving targets. of total sales). All of these initiatives can help fortify and grow a brand’s customer base.

Mobile Apps and Ecommerce: Why Usability Testing Isn’t Enough

StellaService

Customer loyalty is hard to come by, and it’s even harder to keep. The two things consumers want most— omnichannel consistency and an effortless customer experience —are moving targets. of total sales). All of these initiatives can help fortify and grow a brand’s customer base.

How to Optimize Your Ecommerce Customer Support

transcosmos Information Systems

Customers are the lifeline of every business. Therefore, it is vital that you provide not just high-quality products and services, but also excellent customer service and support. Paul Greenberg , the president of The 56 Group and the author of CRM at the Speed of Light, sums it up in a simple sentence, “If a customer likes you and continues to like you, they will do business with you. Here are some tips to optimize your e-commerce customer support for the long haul.

Your Ultimate Guide to 5-Star eCommerce Reviews

ReviewTrackers

On her blog, VictoriaEcommerce, she shares tips on ecommerce and how writers can develop their craft. Investing in reviews means investing in the customer experience. In the largely depersonalized and competitive landscape of ecommerce, great reviews can make all the difference.

3 KPIs To Track if You Want to Boost Your Customer Experience

Kayako

What is your relationship with your customers like? Do you feel like you’re losing out on sales because your customers aren’t loyal to your brand? Do you want to improve your customer satisfaction and loyalty but don’t know how to? Repeat Customer Rate.

Mobile Customer Experience is a Driving Force in eCommerce Success

Win the Customer

eCommerce is nothing new, but mobile commerce is quickly emerging as a booming avenue for shopping and brands have had to adapt to this shift in consumer behavior. Mobile has given brands an outlet to engage customers in extremely effective ways and has driven innovation in how this happens.

5 Awesome Use Cases For Live Chatbots in Ecommerce

LiveChat

Read on to see five compelling cases for bringing chatbots and live chat apps into your ecommerce brand. Chatbots can act as an encyclopedia of product knowledge , providing support to customers who have questions or hesitations on the way to the checkout page.

Top 10 Marketing Infographics to Smash 2018 (Inspiration for the Visual World)

C3Centricity

Marketers can’t easily build relationships with their customers without using email or text messages. Social Media and eCommerce. Few businesses can survive today without an eCommerce site or social media presence.

Improving The Digital Customer Experience Of Your eCommerce Business

LiveChat

ECommerce can be a tough nut to crack. According to a Monetate study, less than three percent of eCommerce visitors add a product to the cart while shopping online. The actual number of paying customers is much lower. But they need to answer the questions the customer faces.

B2B vs B2C: Different Approaches In Online Sales and Marketing

Smarter CX

Comparing B2B vs B2C online sales and marketing can at first seem merely like a difference in scale. Tempting as it is to view a consumer-based campaign as a scaled-up business-to-business strategy — or vice-versa — the reality is that it’s not the number of customers that informs key elements of a plan, but rather who is being sold to, what their expectations are, and the service levels they expect. Who is the customer and how do they behave?

B2C 57

Ecommerce CRO: How to Properly Measure and Increase Site Conversion

LiveChat

Improving your conversion rate is very important because it tells how effective you are in transforming mere visitors of your e-commerce site into actual customers. If you have poor conversion rates, then you are losing a lot of potential customers.

3 Customer Experience Trends to Watch Out For in 2019

Kayako

Now that 2018 is slowly wrapping up, companies are looking into starting 2019 with a ready-to-go customer experience strategy. The fact of the matter is that if your customer’s experience is poor, customers will eventually switch brands – it’s only a matter of time.

Trends 156

10 Ways To Make Your First Sales Online

LiveChat

After that, you must focus on driving sales. We’ve compiled ten ways for you to promote your brand and make your first sales through your website. One of the easiest ways to get your name in front of your customers is through paid advertising. You might also create a custom audience based on an email list or the people who visit your website. Tip : before starting a campaign, write a portrait of who your potential customers are.

Sales 50

How to Establish a Customer Journey Through Email Marketing for Your Ecommerce Brand

Second to None

Email marketing remains one of the most effective ways to establish customer relationships and boost ecommerce sales. Emphasizing the customer journey is key to planning an email marketing strategy that yields similar results. There’s a lot of distracting content online, and sustaining a customer’s attention long enough that they make a purchase is difficult. By focusing on the customer journey, marketers can guide their audience towards that crucial step.

Optimizing The Local Small Business Sales Funnel

Grade.us

The local small business sales funnel can be daunting when the person running it isn’t technically savvy. They're struggling to convert the leads you've produced into customers. It's their sales funnel. Or rather, the lack of a sales funnel. It gives customers clarity.

Sales 43