The Definition of Predictive Analytics in 2019
SEPTEMBER 6, 2018
Predictive analytics is a branch of business intelligence that takes customer data and behaviors from within your application, analyzes them, and produces predictions on future paths your customers might take or emotions they might feel towards your brand. If customer satisfaction scores are declining, it makes sense to invest more in training the customer service team. No more guessing about what customers truly want. Customer Sentiment.