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Amazing Business Radio: Amy Brown

ShepHyken

Using Conversational Data to Enhance the Customer Experience . Shep Hyken interviews Amy Brown, founder and CEO of Authenticx , a software that listens, analyzes and activates customer voices at scale. Top Takeaways: Customers want to be empathized with and understood by the brands they interact and do business with.

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From Build to Integration: The Essentials of a Successful VoC Program

CloudCherry

Gathering customer feedback is a mainstay in business. However, most companies have recognized that closed-ended surveys aren’t enough to gain powerful insights into the customer experience (CX). As KPMG notes, “Any approach to listening to the customer voice is better than not listening to it.”

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15 CX Experts Talk about the Future and Challenges of Customer Experience in 2018 [part 2]

Lumoa

There are many organisations embracing a people-centric approach to business (be it employee engagement on CX or on developing strong CX programmes) but there remain a large number who fail to fully grasp the need for change. Stop surveying your customers and start listening to them.

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5 Things You Should Not Do in the Name of Customer Experience

Michelli Experience

I also mean to look at collective data from customer experience breakdowns to achieve future process breakthroughs. DON’T Rely solely on Quantitative Assessments of Customer Voice –There is more to customer listening than asking them to rate you on a 10-point scale.

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BAE Systems, Inc.: Elevating EX for the Modern Employee

Confirmit

BAE Systems ran annual or bi-annual engagement surveys for all employees. This was useful, but spent too much time on the survey process, and too little time on action. The team wanted to expand the types of surveys deployed and who could issue them to increase insights and drive action.

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EX in an Evolving Landscape

Confirmit

Employee Experience (EX) is the new kid on the block, and organizations, both consultancies and enterprises, are trying to get to grips with it. So in a sense, Employee Experience is not a “program”, it’s a “topic.” Surveys continue being an important method in collating employee views.

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The Right Survey to Measure Each Touchpoint of the Customer Journey

GetFeedback

In any case, I clicked on the icon to begin a survey process online, where I saw this: The “overall rating” question gives me more options than the email would have suggested. To complete the survey, I was then asked to: Comment on things I liked or didn’t like. This was optional but might discourage some from completing the survey. .