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Driving Software Adoption through Customer Success: 6 Ways to Improve Customer Engagement

Totango

Driving software adoption through customer success in the 2020s is a precision business. We recommend six best practices for using customer information to improve engagement with your software product and increase the likelihood of customer renewal : Establish Goals and Milestones. Build a Customer Community.

Software 118
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Rules of Engagement for Customer Success and Sales: Considerations and Examples

ChurnZero

Setting rules of engagement saves your team time, money, and energy. By creating healthy boundaries, Customer Success and Sales don’t have to spend their days assessing and arguing over every expansion situation. As a final note before we dive in: Be prepared to constantly amend your rules of engagement.

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The Evolution Of Customer Success In The Digital Age

Gainsight

The role of Customer Success has undeniably been one of change in the last few years. The Rise of Proactive Engagement Traditional customer service models focused on reactive problem-solving. However, in the digital age, proactive engagement has become the norm.

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Customer Success + Sales = Revenue Retention: Insights from Totango Leaders

Totango

If you asked your customer success (CS) and sales leaders this question, what do you think each of them would say? Revenue retention hinges on the collaborative efforts of CS and sales teams as they collectively shepherd customers throughout the lifecycle journey, from acquisition to retention and expansion.

Sales 89
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The Future of Customer Loyalty: Rewards, Retention, Appreciation, and More

Speaker: Jennifer Hileman - Director, Retail Data & Technology at Orium, and Zach Ettelman - Solutions Partner Team in North America at Talon.One

The holidays are the perfect time to redefine and reimagine your retail strategy, as modern customers are being re-engaged through creative retention tactics. Mastering Loyalty in Modern Retail: Explore the art of loyalty and promotional strategies that engage today’s shoppers.

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The next generation: Leveraging customer success to drive value

Totango

Customer success is driving value to customers. Digital customer success is driving value more efficiently using a software or service that allows companies to grow and deliver value without using excessive resources” – Chris Dishman, SVP Customer Success, Totango.

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How Customer Success Can Use Metrics to Better Engage Investors and Boards

ChurnZero

Customer Success Metrics that Your Investors and Board Care About. Engaging your investors starts by understanding what they care about. They care that you’re staffed appropriately to serve the needs of your customers, because ultimately that results in revenue. What metrics do investors care about?

Metrics 98
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The Customer-Powered Enterprise Playbook

Leveraging customers to enhance all aspects of your business strategy will accelerate sales, reduce churn, and increase customer lifetime value. Download the full Customer-Powered Enterprise Playbook today, and you'll get: 7 strategic guides tailored to various departments of your business.

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The Modern Customer Success Playbook

The evolution of every high-functioning, effective customer success strategy centers around three C’s: connected experiences, an engaging customer journey, and a culture built on customer-centricity. Create highly targeted segments to drive more contextual and personalized engagements.

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Promoting Customer Success with Diverse Learning Channels

Speaker: Chrissy Irvine, VP Customer Success, SmashFly, and Hannah Leary, Customer Success Operations Specialist, SmashFly

Self-service options enable students to engage with training on their terms - at a time, location, and pace that works best for them. For recruitment marketing company, SmashFly, training related to the company’s product and industry are crucial for driving customer success and retention.

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The SaaS Guide to Customer Engagement, Retention, and Advocacy

The eBook will walk you through: The three-part framework for creating meaningful customer relationships that last. 16 static touchpoints and ongoing campaigns to use in your customer journey to drive customer success and satisfaction. Tips on finding technology to scale your customer engagement and advocacy strategy.

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A Strategic Guide to Community Gamification

In Customer Success terms, an engaged customer is one that is immersed in your product. Ideally, they find value and success daily and help other customers to do the same. But how do you encourage engagement? The 3 pillars of a successful gamification strategy. Download the eBook now!

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CCO + CMO: The Unstoppable Duo of Business Growth

Speaker: Rachel Orston, CCO of SmartRecruiters & Latane Conant, CMO of 6Sense

Join Higher Logic and two leading executives, Latane Conant, CMO at 6Sense, and Rachel Orston, CCO at SmartRecruiters, to get a firsthand look at how marketing and customer success teams can effectively partner to enhance CX and drive growth. How to effectively engage and optimize your customer experience.

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The Employee Factor - Perfecting Your CX From Within

Speaker: Dennis Snow, President, Snow & Associates

Not only does it take powerful leadership, but a complete shift in focus: your company must be customer-centric in every function. Build “walk-through-fire” customer AND employee loyalty. Scale your customer success program without losing that personal touch. Inspire personal accountability in the workplace.