Experience Investigators by 360Connext
APRIL 2, 2024
Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. But, what exactly is a touchpoint? And why do they matter for customer experience teams?
Experience Investigators by 360Connext
APRIL 2, 2024
Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. But, what exactly is a touchpoint? And why do they matter for customer experience teams?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Lumoa
JANUARY 7, 2021
In reality, there are several customer touchpoints along the customer journey where you can (and should!) measure the customer experience, and each requires a slightly different approach. Different surveys help you measure the experience appropriately at all customer journey touchpoints, and there is no one-size-fits-all.
Experience Investigators by 360Connext
OCTOBER 22, 2014
Touchpoints within the customer journey help define a lot of moments, both good and not-so-good. Customer touchpoints in general are not often understood or appreciated from the customer’s perspective. Most organizations, when defining their customer touchpoints, list things like: Billboards.
Advertisement
If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.
GetFeedback
JUNE 12, 2019
When tasked with overhauling the customer experience (CX), business leaders often seek to identify the most critical customer touchpoints. Put yourself in the customer’s shoes. But McKinsey argues that it’s nearly impossible to deliver consistent service without managing the entire buyer’s journey.
Lumoa
JANUARY 27, 2023
This is especially true when it comes to serving your customers. Customer service in the 21st century is not just the prerogative of one specific department but of every business process, role, and philosophy. This article looks at how customer service can be optimized for better results.
Expert insights. Personalized for you.
143 
Let's personalize your content