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35 Indicators that a Company Isn’t Customer-Centric

CX Accelerator

It was incredibly distressing to encounter a customer service representative who clearly couldn’t care less if I ever left my house again. A company might not be customer-centric if they… As I reflected on this experience, I realized that there were a number of indicators that this company might not be customer-centric.

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Integrated CX: The Complete Guide

InMoment XI

Integrated customer experience revolves around breaking down data silos and consolidating customer data from diverse sources into a unified and accessible repository. The goal is to create a comprehensive view of the customer, drawing insights from various touch points such as interactions, purchases, and feedback.

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Good Survey Questions: 30 Effective Questions to Ask

SurveySensum

Did you know that asking the right questions can make all the difference in gathering meaningful feedback? Now, think about the authenticity of the feedback received by the company, do you think your feedback will be actionable for the? Were our customer service representatives helpful in resolving your issue?

Survey 52
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Customer Effort Score: The New Experience Metric

Answer Dash

Brands are battling to provide superior experiences across channels to win over customers, but are too many focusing on the wrong metrics? While many companies focus on scores such as Customer Satisfaction (CSAT) and Net Promoter Score (NPS), they’re overlooking a more important metric that is more intricate.

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Make Your Voice of Customer Program Actionable

Pointillist

How to improve your return on investment in Medallia, Qualtrics, Clarabridge and Concentrix By Steve Offsey Most organizations that have implemented a voice of customer program are happily collecting and analyzing multiple forms of customer feedback. How Mature is Your Voice of Customer Program?

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The journey from Detractors to Promoters

SurveySensum

Like any disappointed customer, she reached out to the customer care to complain about the same. The customer service representative listened to her patiently and quickly resolved the issue by offering her a refund for the discontentment and a discount coupon for her next purchase.