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3 Ways to improve Your Customer Retention Scorecard

One Millimeter Mindset

Do you have a customer retention scorecard? Any of the plethora of scoring systems which measure customer satisfaction and loyalty. And your own performance is measured and compared with the ratings customers provide on a quarterly basis. Customer retention matters when it is time to renew that contract.

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5 Blog Posts on Your Customer Retention Strategy Value

One Millimeter Mindset

What is your current customer retention strategy value? I offer these five customer retention strategy value blog posts for your reading pleasure. While retaining customers is an art form, the relentless pace of technology change challenges the norm. So do your customers. is available on Amazon.com.

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Are Customer Acquisition Stories also Customer Retention Stories?

One Millimeter Mindset

What do your customer retention stories sound like? Can you rely on the same stories you told to acquire new customers, to also retain them? Customer retention stories involve more than just how your products, features and services play out, over time. Then, take action here. is available on Amazon.com.

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3 Common Scenarios scream for Innovative Customer Retention

One Millimeter Mindset

Innovative customer retention should not be a rare occurrence. However, in many organizations, innovative is the last thing customers expect. First of all, customers continuously re-evaluate why they do business with us. And third, our actions consistently fall short of customer expectations. Here’s why.

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One Millimeter Mindset™ 2018 Customer Retention Blog Review

One Millimeter Mindset

Customer retention is a business growth, expansion and sustainability strategy. However, in reality, customer retention is firmly in the hands of everyone else in the organization who usually is not part of the customer acquisition process. Retaining Customers involves All Hands on Deck.

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Can Customer Retention succeed in Uncollaborative Company Cultures?

One Millimeter Mindset

An association or organization sends a clear message to their customers about whether they are more technology-focused than customer-focused. When we abandon customers repeatedly throughout their relationships with our organizations and associations, they defect. Listen to my video o n Customer Abandonment.

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Why do Organizations have Competing Customer Retention Cultures?

One Millimeter Mindset

Are competing customer retention cultures crippling your organization or association? First, competing customer retention cultures are sustained within traditional departmental silos and business models. Then, competing customer retention cultures are sustained by traditional workforce hiring practices.