Is it Time to Do Away with Market Research Departments?
C3Centricity
APRIL 2, 2018
A more recent study by BCG and GRBN resulted in an Invest in Insights Handbook to help organisations report on the ROI of the insights function. Customer retention and churn rates. Sales funnel’s level distribution. Storytelling. Direction setting. Distribution and OOS (Out-Of-Stock). Awareness of communications.
Let's personalize your content