Retently

AUGUST 9, 2018

How much do you focus on customer retention? If you don’t, you’re likely to hemorrhage money in the long run, given that acquiring new customers will cost you 5 times more than retaining existing clients. Voice of Customer also represents your existing and target customers’ opinions regarding your products and services.

Feedback 104

Feedback CEM Net Promoter Score Social Media 104

Lumoa

MARCH 20, 2018

Long-term actions are based on the analytics results of the customer feedback. Later, communicate the changes and improvements you’ve done based on customer feedback back to your customers. In both cases follow-up is a necessity, not a choice, if you want to build strong relationships with your customers.

Net Promoter Score 286

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 286

SmartKarrot

AUGUST 22, 2022

The voice of the customer (VOC) combines customer feedback and insight, allowing organizations to understand how their customers view them. VOC is often used in marketing, product development, sales, customer service, and management. It is also known as the voice of the marketplace or the consumer.

Examples 10

Examples Tools Social Media Banking 10

SmartKarrot

FEBRUARY 25, 2022

Assessing and finding gaps in customer experience Analyzing customer journey across touchpoints Close customer experience gap between customer needs and organization Lead customer-centric efforts and make sure the voice of customer is known and heard. The CMOs must not be threatened by the CCO.

Chief Customer Officer 10

Chief Customer Officer Resources Marketing Customer Centricity 10

Lumoa

MARCH 20, 2018

Long-term actions are based on the analytics results of the customer feedback. Later, communicate the changes and improvements you’ve done based on customer feedback back to your customers. In both cases follow-up is a necessity, not a choice, if you want to build strong relationships with your customers.

Net Promoter Score 160

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 160

CX Journey

DECEMBER 19, 2018

There are a lot of different ways to listen to customers and employees. Most companies think that surveys are the only way to go, but you can get feedback in a variety of other ways, as well. One of my favorite approaches is via a customer advisory board. What is a customer advisory board? According to Wikipedia.

Meeting 90

Meeting Metrics Trends Feedback 90

Pointillist

AUGUST 18, 2021

Another one that I would tell my clients to focus on—and in fact have learned recently that a lot of VC investors are asking entrepreneurs to focus on—is customer retention rate. Great, you can bring on all these customers because you have some sparkling marketing, but are you actually keeping them?

Customer Journeys 40

Customer Journeys Self Service Omni-Channel Measurement 40

Thematic

NOVEMBER 13, 2018

In this blog, we’ll discuss how to u nderstand your Voice of Customer (VOC) insights and why this is important. What are your customers actually telling you and how do you analyze this information to get to meaningful insights? A new take on Voice of Customer: driven by insights.

Voice of Customer 101

Voice of Customer Net Promoter Score Effort Score ROI 101