CSM Magazine

JUNE 27, 2023

Having customers that are loyal to your brand is the dream. After all, they’ll become the backbone of your business and ensure you have repeat sales. Studies show that a 5% increase in customer retention can lead to an increase of between 25% and 95% in revenue.

Loyalty 52

Loyalty Customer Service Loyalty Programs Customers 52

CSM Magazine

SEPTEMBER 8, 2023

But as the industry matures, so does the challenge of keeping customers loyal and engaged. As of 2022, global e-commerce sales surpassed $5.7 Yet, this boom also means that online stores face stiff competition in attracting and retaining customers. Gamified Loyalty Programs The world loves games, and e-commerce is no exception.

Loyalty 52

Loyalty Engagement Customer Engagement Omni-Channel 52

CSM Magazine

AUGUST 4, 2022

While there are myriad factors that make or break a retail experience, prioritizing and increasing customer satisfaction will positively impact desirable customer behavior. Customer Journeys: More Complex Than Ever. Online retail has grown, with e-commerce spending in the U.S.

Consumers 59

Consumers Retail Customer Satisfaction Advertising 59

Oracle

NOVEMBER 5, 2018

Expert panel includes: Lorna Rickett, Manager of Online Support & Applications, TomTom; Nuno Mateus, Head of Global Sales, Ineos; Fabian van Hoegee, Senior Director EMEA B2B Marketing, Canon; Robert Jonker, Manager Quality & Customer Service, iBood. Loyalty programs as we know them will become obsolete.

Customer Experience 40

Customer Experience Hotels B2B Innovation 40

CSM Magazine

JULY 13, 2022

Each one is a chance for you to nurture their interactions towards a sale, referred to as customer touchpoints. Optimizing your customer touchpoints can lead to stronger brand loyalty, more revenue, and improved sales. Your customer journey is composed of a set of touchpoints. Point of sale.

Touchpoint 69

Touchpoint Customer Journeys Self Service Chatbots 69

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. 1. Looking beyond transactional rewards.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

CSM Magazine

DECEMBER 20, 2016

The not-that-simple one is that customer experience is in essence cross-functional, so assigning the mission to anyone biased to a particular corporate domain (marketing, sales, operations, etc.) is likely to be narrow-minded at best and troublesome at worst. CIOs are starting to recognize this challenge as well.

Customer Experience 40

Customer Experience Government Chief Customer Officer Customer Journeys 40