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Epic Fail of Customer Journey Mapping — Part 2

CloudCherry

In our last post, we discussed three common pitfalls companies encounter in their customer journey marketing (CJM) initiatives: little support from the C-suite, a short-sided view of the end goal, and limited customer perspective. As Gartner notes , those successful CJM programs create usable journey maps.

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Transactional Net Promoter Score for Targeted Insights

SurveySparrow

It is common knowledge that Net Promoter Score can propel a business to new heights. Focusing on an overall experience or individual aspects of a customer journey and improving each touchpoint experience. Think of Transactional Net Promoter Score as your business’s superhero cape for customer happiness.

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Top 5 Ways to Improve Your Net Promoter Score (NPS)

AskNicely

You’ve got the buy-in from your company and have created a top-notch Net Promoter Score program. You’re getting your scores and the first question everyone asks is “How do we get our scores to go up?”. Here are the top five ways to increase your NPS scores: 1. Close the loop. Integrate with your CRM.

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The Practical Guide to B2B Customer Journey Mapping

Genroe

Why you need a B2B Customer Journey Map The goal of every customer journey map is to document the journey that a customer takes when interacting with the organisation so that it can be used to understand and continuously improve the journey over time.

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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

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How to Use Net Promoter Score (NPS) to Drive Growth

GetFeedback

Interested in learning more about your customers so you can improve products, enhance customer experience , and ultimately drive growth? It’s time to implement a Net Promoter Score (NPS) program. Net Promoter Score is a trusted measure of customer loyalty.

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Are You Using Net Promoter Score® (NPS®) Survey The Right Way?

Zonka Feedback

NPS® or Net Promoter Score® is the most important metric to measure customer loyalty and overall satisfaction with the brand. Therefore, it is important to use NPS® surveys at different touchpoints throughout the customer journey.