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Improve the Customer Journey

InMoment XI

Instead, there could be a problem with the customer journey. Your customersjourney can drastically affect how your customers experience your company—and whether or not they eventually become loyal to your brand. We’ll walk you through the first steps to optimizing your customer journey. .

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Epic Fail of Customer Journey Mapping — Part 2

CloudCherry

In our last post, we discussed three common pitfalls companies encounter in their customer journey marketing (CJM) initiatives: little support from the C-suite, a short-sided view of the end goal, and limited customer perspective. As Gartner notes , those successful CJM programs create usable journey maps.

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Defining the Stages of the Customer Journey Map: Consideration

Education Services Group

The customer journey map is a wonderful tool that’s a critical component of operationalizing your Customer Success capabilities. In our series defining and investigating all the stages of the customer journey, we’re looking at the most common steps a customer will take as they move through the lifecycle.

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What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

A touchpoint is any contact or interaction a customer has with your organization. Touchpoints span the entire customer journey, including before they become a customer and well after their first purchase. Each touchpoint is an opportunity to show who you are to customers. A great online demo? <- Why?

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What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

A touchpoint is any contact or interaction a customer has with your organization. Touchpoints span the entire customer journey, including before they become a customer and well after their first purchase. Each touchpoint is an opportunity to show who you are to customers. A great online demo? <- Why?

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What is a Customer Journey Map?

Truthlab

What is a Customer Journey Map? A customer journey map is a way to visualize your customer’s progress through touchpoints with your brand and/or product. Journey maps usually consist of a few different stages to highlight how customers feel or react to different parts of engaging with your brand.

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SBC Demo

Optimove

See what Optimove can do for you Schedule a demo with an Optimove sales executive Ready to put your customers first? Optimove helps brands grow by ensuring their marketing always starts with the customer instead of a product or service.