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3 Reasons Customer Journey Maps Fail

Seaton CX

Customer Journey Mapping is a critical tool for managing, measuring, and improving customer experiences. A successful customer journey map creates empathy for customers and sparks customer-centric change.

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Customer Journey Maps, Customer Success, and B2B Aftermarket Services

Middlesex Consulting

Customer Journey Maps (CSM) and Customer Success (CS) teams are two tools you should use to help grow your product and services business. This is critical because products are becoming commodities and customers are looking to aftermarket services to differentiate their commercial choices.

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Defining the Stages of the Customer Journey Map: Loyalty

Education Services Group

Every customer journey map is a little bit different (or a lot different) depending on many factors, but one thing they all have in common is the end of the contract term. the part where we continue to strengthen our bonds with our customers well into the future. Loyalty – The story continues…forever? Who owns renewals?

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Defining the Stages of the Customer Journey Map: Consideration

Education Services Group

The customer journey map is a wonderful tool that’s a critical component of operationalizing your Customer Success capabilities. In my last article, I looked closely at the first phase a prospective customer hits when they learn about your business: Awareness.

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The Modern Customer Success Playbook

The evolution of every high-functioning, effective customer success strategy centers around three C’s: connected experiences, an engaging customer journey, and a culture built on customer-centricity. Satisfaction won’t cut it. But where do you start? But where do you start?

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Defining the Stages of the Customer Journey Map: Service

Education Services Group

Now buckle up for the longest segment of your customers’ experience: Service. Continuing our series investigating all the stages of a customer journey map, I’m diving into everything that makes (or breaks) this chapter of the CX story. We’ve talked Awareness, Consideration, and Acquisition.

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Defining the Stages of the Customer Journey Map: Acquisition

Education Services Group

You’re officially rewarded for your work and are observing them move into the next stage of the customer journey – Acquisition! The moment a prospect becomes a customer, Customer Success steps into the spotlight. I’m also sharing guidelines for journey map touchpoints along the way.

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The SaaS Guide to Customer Engagement, Retention, and Advocacy

The eBook will walk you through: The three-part framework for creating meaningful customer relationships that last. 16 static touchpoints and ongoing campaigns to use in your customer journey to drive customer success and satisfaction.