ClearAction

FEBRUARY 27, 2017

Why Only 15% of Voice of Customer Programs are “Very Successful” Lynn Hunsaker. Only 15% of voice of customer (VoC) programs are considered “very successful”* by their managers, according to the Temkin Group’s State of Voice of Customer Programs 2016 report.

Voice of Customer 48

Voice of Customer Effort Score Metrics ROI 48

Lumoa

JANUARY 19, 2023

But since that is not always possible, prioritize the skills we listed above, as those will ensure you have the right background in your newly formed customer experience department. They also need to be able to make sense of them, build reports, and recommend actions.

Customer Experience 236

Customer Experience Net Promoter Score How To Customer Journeys 236

InMoment XI

OCTOBER 19, 2021

Over the last few weeks, there have been several announcements from large tech players in the world of VoC (voice of customer) and CX (customer experience). I thought I’d spend a moment explaining what these announcements mean for those of us who are VoC, CX and Customer Insights professionals.

Analytics 493

Analytics Data Customer Experience Social Media 493

InMoment XI

OCTOBER 19, 2021

Over the last few weeks, there have been several announcements from large tech players in the world of VoC (voice of customer) and CX (customer experience). I thought I’d spend a moment explaining what these announcements mean for those of us who are VoC, CX and Customer Insights professionals.

Analytics 295

Analytics Data Customer Experience Social Media 295

ShepHyken

DECEMBER 27, 2022

Shep Hyken interviews Amy Brown, founder and CEO of Authenticx , a software that listens, analyzes and activates customer voices at scale. She shares findings from Authenticx’s Customer Voices Report and how organizations can use data to drive customer experience strategies.

Healthcare 124

Healthcare Customer Centricity Customer Voice Employee Engagement 124

ClearAction

NOVEMBER 16, 2023

Voice of Customer Maturity: Ultimate Guide Lynn Hunsaker Voice of customer maturity is not about scores, real-time feedback, response rates, listening posts, benchmarks, or comparisons of B2B versus B2C trends. Voice of Customer Maturity Today 2. Another hindrance to manager participation is VoC reporting.

Voice of Customer 62

Voice of Customer B2B Leadership Effort Score 62

GetFeedback

MAY 9, 2019

If you Google customer experience you’ll get about 2,340,000,000 results—articles, videos, reports—with in-depth information about the space. At this level, you’re also working on developing a customer experience strategy. Stage 5 — Align: Being customer-centric is the norm in your company at this stage.

Customer Experience 337

Customer Experience Customer Journeys Metrics Effort Score 337

CX Journey

AUGUST 29, 2014

Share VoP and VoC insights with Partners During a recent onsite, a client shared with me the dashboards he shares with his partners. The field vendors servicing this company’s clients have access to Voice of Customer data and insights through a login to my company’s portal. Sadly, if you answer is “no way!”

Net Promoter Score 160

Net Promoter Score Voice of Customer Customer Journeys Feedback 160

Thematic

MAY 19, 2022

Explaining spikes and drops in essential metrics are their bread and butter, as is helping product teams leverage data for deep customer insights. They empower the entire company to access user insights for product and customer experiences. What is a Voice of Customer (VOC) program? Our main takeaway?

Analysis 71

Analysis Net Promoter Score Feedback Self Service 71

Customer Alignment

MAY 2, 2017

88% of Voice of Customer feedback comes from surveys [1]. Companies are investing time, money and resource – are they really getting the true picture of the current customer experience? Companies are investing time, money and resource – are they really getting the true picture of the current customer experience?

Feedback 40

Feedback Effort Score Customer Insights Insurance 40

Forrester's Customer Insights

JUNE 3, 2016

" The pressure is on, bigtime, to get more value from firms' substantial investment in people and technologies for driving insights. The questions below may sound familiar to you. The return on the investment doesn't seem to be where it should be.

Customer Insights 20

Customer Insights B2C Analytics B2B 20

PeopleMetrics

MARCH 25, 2022

They can help you better guide your customer experience strategy , prepare for product launches, learn more about your audience—essentially any goal or initiative that would benefit from direct customer insight. But what are customer advisory boards? What kinds of businesses create customer advisory boards?

Roadmap 118

Roadmap Feedback B2B Survey 118

Pointillist

JULY 5, 2019

How to improve your return on investment in Medallia, Qualtrics, Clarabridge and Concentrix By Steve Offsey Most organizations that have implemented a voice of customer program are happily collecting and analyzing multiple forms of customer feedback. How Mature is Your Voice of Customer Program?

Voice of Customer 45

Voice of Customer Net Promoter Score NPS ROI 45

ijgolding

JUNE 9, 2015

Ability to communicate the importance of customer experience and corresponding strategy. Ability to recommend initiatives based on customer experience data. Ability to report CX data to different audiences in an understandable manner. COMPETENCY 3 – VOC, Customer Insight and understanding.

Customer Experience Professionals 120

Customer Experience Professionals Leadership Customer Experience Effort Score 120

Second to None

FEBRUARY 19, 2019

Despite the rise of alternative shopping methods, brick and mortar stores continue to own most of the traffic in the industry with over 90% of customers still shopping for groceries in person. [1] 1] Customer insights from PYMNTS.com show that only 2.6% 1,2,4] PYMNTS.com, Enterprise Retail Grocery Report October 2018. [3]

Industry 73

Industry Brands Rewards Programs Loyalty 73

SurveySensum

MARCH 3, 2022

A VOC tool is software that allows you to collect feedback and generate in-depth analysis reports from unstructured data. The ultimate aim of using it is to derive insights, make data-driven business decisions, and create exceptional customer experiences. . Action & Reporting. Custom dashboard. Clarabridge.

Tools 52

Tools Multi-Channel Analysis Analytics 52

SurveySensum

NOVEMBER 11, 2021

It is common for an acquisition to cause practical issues for the existing customers, especially since they are most sensitive to the uncertainties caused by a merger. . According to reports, Qualtrics had the highest percentage of negative reviews that described “user experience.” Reports feature to analyze and improve business.

Multi-Channel 52

Multi-Channel Analytics Analysis Touchpoint 52

ClearAction

AUGUST 22, 2020

This strengthening better aligns offerings and ways of doing business in ways that matter to customers and are hard for competitors to copy. Voice-of-Customer Almost-Free. Objective: provide non-customer-facing groups with relevant insights to guide their strategies, policies, processes and hand-offs.

Customer Experience 77

Customer Experience Customer Centricity Policies Innovation 77

Second to None

FEBRUARY 19, 2019

Despite the rise of alternative shopping methods, brick and mortar stores continue to own most of the traffic in the industry with over 90% of customers still shopping for groceries in person. [1] 1] Customer insights from PYMNTS.com show that only 2.6% Enterprise Retail Grocery Report October 2018. 1,2,4] (2018).

Industry 48

Industry Brands Rewards Programs Loyalty 48

Lumoa

FEBRUARY 9, 2023

Actionability is also, as we believe, one of the essential aspects of customer experience management. Compelling Brand Values: Brand promises drive how the organization treats customers. Customer Connectedness: Customer insights are infused across the organization.

Net Promoter Score 445

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 445

Second to None

MARCH 12, 2018

By understanding the interconnected and constantly shifting decision-making framework buyer’s use, it makes it easier to get our heads around how 21 st -century customers make choices with their money. KPMG’s Global Customer Insights report, Me, My Life, My Wallet, gets into the nitty gritty of why this is the case.

Brands 54

Brands Voice of Customer Connections Customers 54

Stella Connect

OCTOBER 26, 2021

Do the standards reflect what customers care about? Are your customer’s biggest concerns or issues with your team being noted — and addressed — in your internal QA reviews? That’s fantastic to report a ‘200% increase in quality’ based on your made-up internal scorecard, but have your customers even noticed a difference?

Call Center 52

Call Center Management Contact Center Effort Score 52

Clarabridge

AUGUST 26, 2015

We looked to three Customer Experience (CX) professionals for tips on how to get buy-in at larger companies: Kim Zieroth, Senior Customer Loyalty Manager at GE Healthcare; Cheryl Cargill, Customer Insights and Text Analytics Leader at GE Power and Water; and Mason Nelder, Director of Social Media and Digital Strategy at Verizon.

CEM 40

CEM Tips Healthcare eBook 40

ClearAction

APRIL 18, 2020

In ClearAction’s 5-year study of global B2B customer experience practices we found that the rigor of resolving the instance was overwhelming managers from addressing pervasive issues reported period after period in survey results. This customer intelligence is much richer than typical company-initiated voice-of-customer.

Customer Experience 62

Customer Experience Net Promoter Score Innovation Customer Centricity 62

ERDM

JULY 24, 2017

Noted Tombalakian, “Arden Insiders transformed how we are making many decisions…this is critical because they can weave [the customer] point of view through all stages of product or program development rather than just key junctions.”. Make Listening an Everyday Marketing Practice.

Customer Voice 40

Customer Voice Brands Customer Experience ROI 40

Thematic

MARCH 13, 2023

Qualtrics, like Thematic, make Voice of Customer software. Malala Yousafzai talked about how her father gave her a voice by letting her sit at the table from the age of eight. He talked about shifting his team from making data-heavy reports to sharing targeted insights. This horrible disease affects most of us.

Entertainment 62

Entertainment Conference Advertising Airlines 62

Beyond Philosophy

OCTOBER 21, 2021

It doesn’t connect your CRM with the point of sales to inform agents about the customers. Instead, Mead says it shows how to journey map, incorporate analytics, and voice-of-customer insight into your organization. Also, executive boards Mead works with have no idea of the reality of their customer journey.

Chief Customer Officer 78

Chief Customer Officer Contact Center Call Center Net Promoter Score 78

Second to None

FEBRUARY 19, 2018

Many brands worry about being too personal, yet new data from Accenture Interactive’s personalization research indicates that 80 percent of customers report they’ve never received a communication that was too personal or invasive. Are you being creepy?

Brands 59

Brands Retail Consumers Guidelines 59

Forrester's Customer Insights

APRIL 12, 2016

The number of tools, technologies, and techniques for measuring digital customer experience has exploded, but many firms continue to build out their growing capabilities in separate silos, such as campaign measurement, web analytics, mobile, social listening, voice of customer, online testing. Take a look.

Measurement 20

Measurement Voice of Customer Metrics Analytics 20

ChurnZero

NOVEMBER 24, 2020

Company-wide communications Customer Success should routinely share reports, insights , wins (expansions, at-risk saves, resolved adoption obstacles), and internal challenges (such as issues with scaling or specific customer segments). Create a monthly Customer Success roundup email to highlight this information.

Customer Success 59

Customer Success Leadership Net Promoter Score Culture 59

Qualtrics

FEBRUARY 17, 2021

This input allows teams of product, technical, operations, and business leaders to make sound decisions together, turning that dragster into a high-performance sports car that can handle those curves customers throw at us. She then introduced session replay and VoC tools to infuse direct customer feedback into the culture.

Metrics 26

Metrics e-support Culture Customer Centricity 26

ClearAction

MAY 18, 2017

Investment in VoC can be staggering: several full-time employees to manage it all, subscription to a customer feedback management system for several hundred thousand dollars, analytics subscriptions (text, voice, predictive, social media, loyalty driver uplift, etc.), and continuing VoC education (certifications, conferences, etc.).

ROI 54

ROI Feedback Survey Financial 54

Lumoa

MARCH 20, 2018

Actionability is also, as we believe, one of the essential aspects of customer experience management. Compelling Brand Values: Brand promises drive how the organization treats customers. Customer Connectedness: Customer insights are infused across the organization. Do you love CEM as much as we do?

Net Promoter Score 286

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 286

Lumoa

JANUARY 11, 2022

Without a properly crafted customer survey, you would not get enough data. Both these steps of building the Voice of Customer-program are essential for its success. However, when debating survey vs. analytics, professionals often forget why they started the customer experience management program in the first place.

NPS 259

NPS Software Net Promoter Score Survey 259

Qualtrics

NOVEMBER 12, 2020

Erica Todd is a Customer Insights and Research Manager at CommSec. For this discussion, we've invited Erica Todd, manager of customer insights and research, from CommSec to join us. Tell us about your role as a customer insights and research manager. Hear the full interview. See the full transcript.

Financial 26

Financial Feedback Customers Automotive 26

ClearAction

MARCH 20, 2020

Customer-centric voice of the customer may seem automatic: it’s the customer’s voice, so isn’t it automatically customer-centric? “Centric” means “being at the center”, and if your voice-of-customer is asking about you, then it’s not really asking about them.

Customer Centricity 62

Customer Centricity Voice of Customer Customers Financial 62

SmartKarrot

JANUARY 10, 2022

Here are some of the strategies you can adopt while trying to deliver a great customer experience on a budget. Use voice-of-customer, which is almost free. This means one needs to piece together customer info across formats- surveys, reports, internet, complaints, etc. It is about making everything about customers.

Self Service 10

Self Service Customer Experience Customer Centricity Social Media 10