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How Skullcandy Creates A Customer-Focused Marketing Strategy

Blake Morgan

? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?. Just like every company is unique, so are its customers. . Skullcandy has created an impressive (and growing) company with its outstanding products and customer-focused marketing strategy. A customer-focused marketing strategy involves the entire company.

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Inside Choice Hotel’s Customer-Focused Data Strategy

Blake Morgan

But how do you ensure data is used to improve and bolster the customer experience? Noha Abdalla, Chief Marketing Officer at Choice Hotels International, Inc, says data is the cornerstone of the brand’s customer experience. But Noha understands that customer data is continually evolving.

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5 Ways to Instill Customer Focused Values Throughout your Organization

Experience Investigators by 360Connext

Customer Experience Leaders Have a Global Customer Focus. Even after over a decade of helping small and large businesses alike, I still meet leaders who believe that Customer Experience is just about so much call-center scripts or proper protocol around customer complaints. Share the best stuff! Do this more often!

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How to Create a Customer Insight Strategy

Lumoa

When it comes to customer experience and your customer insight strategy , it’s no different. What are customer insights? By learning the ins and outs of your customers’ experiences, desires, and expectations of your product you can create a strategy to wow them. Why Build a Customer Insight Strategy?

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To Master Customer Experience Strategy, Master CX Mindset

Experience Investigators by 360Connext

Customer experience leaders are often told to “create a better customer experience” with little more than a pat on the back and an annual customer survey. There is a lack of understanding around what customer experience really is, and perhaps more importantly, what it takes to deliver it.

Strategy 225
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Is Your Marketing Inadvertently Damaging Your Customer Focus?

Beyond Philosophy

You were just trying to market the latest brand effort to your new and existing customer base. Unfortunately, your marketing inadvertently damaged your customer focus. How you segment customers also contributes to this damage, as well as how well you understand your customers’ expectations of you.

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Leveraging Unstructured Data Analytics: The Key to Unlocking Hidden Customer Insights

InMoment XI

Mastering unstructured data analytics is going to be key for any business wanting to improve the customer experience , and succeed in today’s business environment. While traditional customer feedback is a goldmine of insights that can drive business growth, a substantial portion of this valuable feedback lies in unstructured data.

Analytics 488