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CX Journey™ Musings: Should You Invest in Customer Experience?

CX Journey

It's been a year or more since I've written about the ROI of customer experience. Always good to revisit this topic because it is such a hot one for customer experience professionals. Nothing wrong with that! Executives want to see hard numbers about any investments they make.

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Improving your Voice of the Customer listening posts? Ask these questions

Experience Investigators by 360Connext

Customer success leaders often create triggers or timelines for account managers to follow up directly with a customer. For example, insurance providers might support an open enrollment timeline. It’s not realistic to send an army of customer experience professionals to meet with every customer individually, in most cases.

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The top UK brands for customer service revealed

Maru/HUB

Norwich-based insurer Aviva came in at number 22. However, the index shows a slight fall in overall customer satisfaction after a peak in 2012/13. The Institute warned that the difficult retail environment meant that survival would be driven by how well customers were served. 19 Nationwide Insurance. 30 SAGA Insurance.

Brands 49
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The Future of Customer Experience

CX Journey

I'm blogging again today (note: I wrote this yesterday but didn't get a chance to publish it) from the Customer Experience Professionals Insight Exchange in beautiful San Diego, CA. You can find out by checking out the 2015 Temkin Experience Ratings , which are available free on TemkinRatings.com.

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Customer Listening Posts: Ask These Questions to Boost Your VoC Program

Experience Investigators by 360Connext

Customer success leaders often create triggers or timelines for account managers to follow up directly with a customer. For example, insurance providers might support an open enrollment timeline. It’s not realistic to send an army of customer experience professionals to meet with every customer individually, in most cases.

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Confirmit Joins CXPA in CX Day Celebrations

Confirmit

You’re probably aware of CX Day by now, but if you’re not, it is the brainchild of the Customer Experience Professionals Association ( CXPA ), a global non-profit organization specializing in the advancement and cultivation of the customer experience profession. Want to know more about CX Day?

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Is Customer Experience Dying? The Pioneers of CX Discuss

Beyond Philosophy

Persuading people to believe in experience management as a driver for business success is essential for Customer Experience professionals. For example, years ago, Beyond Philosophy, my global Customer Experience consultancy, pitched a German insurance company.