Beyond Philosophy

JUNE 23, 2015

A couple of years ago, our local newspaper, The Philadelphia Inquirer, ran a disturbing story about how a mortgage loan company in Phoenix had sent spam advertising messages which appeared on the screens of thousands of wireless phone customers. Not only were the messages not requested, but these customers had to pay to retrieve them.

Wireless 60

Wireless Marketing Advertising e-support 60

Answer Dash

APRIL 17, 2020

Understanding customer experience management Customer experience is the sum total of every interaction a customer has with your business, from seeing your logo on a billboard to humming along to the hold music when they use your contact center. What is customer experience management?

Customer Experience Management 66

Customer Experience Management Culture Customer Experience Management 66

Feedback

DECEMBER 7, 2016

Customer Experience Management. This experience had me thinking about the changes in today’s shopping experience and how quickly we have changed the way business is done. Businesses should no longer expect a customer to begin the “investigation phase” in the store. It makes sense.

Customer Experience Management 100

Customer Experience Management Software Customer Experience Management 100

Bob Hayes

JANUARY 16, 2015

Also, the customer survey included questions that required customers to provide ratings on measures of customer loyalty (e.g., overall satisfaction, likelihood to recommend, likelihood to buy different products, likelihood to renew) and satisfaction with the customer experience (e.g.,

Wireless 40

Wireless Metrics Study Survey 40

Bob Hayes

OCTOBER 5, 2015

From this one word, you learn two things about your customers: their sentiment and the reasons behind their sentiment. In today's post, I will illustrate the use of this methodology by comparing wireless service providers. Words used to describe wireless service providers. I received 460 completed survey response.

Wireless 40

Wireless Survey Comparison Measurement 40

Bob Hayes

NOVEMBER 2, 2015

The sample of respondents were solicited from Amazon Turk to complete a customer survey about their current wireless service provider. The customer survey contained several questions that included the new method (i.e., What one word best describes your wireless service provider?") I received 460 completed survey response.

Wireless 40

Wireless Loyalty Measurement Customer relationships 40

Bob Hayes

MARCH 2, 2015

Did you know that CSI can help you understand, in just one word, the health of your customer relationships? I am writing about the Customer Sentiment Index (CSI), a measure based on a single word that customers use to describe a company. I crafted a survey question that you can use in customer relationship surveys.

B2C 40

B2C Net Promoter Score B2B Analysis 40