Currency Alliance

FEBRUARY 20, 2023

This article on the loyalty rules engine is probably the second-most important article I will ever write on loyalty marketing*. It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. This would not require much of a rules engine – since your program has no variation.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

CSM Magazine

SEPTEMBER 8, 2023

In this rapidly evolving landscape, businesses must adopt advanced and innovative strategies to not only capture the attention of customers but also foster enduring loyalty. In this article, we’ll explore a few next-level approaches that are shaping the future of e-commerce engagement.

Loyalty 52

Loyalty Engagement Customer Engagement Omni-Channel 52

Happy or Not

FEBRUARY 26, 2024

In the competitive landscape of the restaurant industry, the secret sauce to long-term success that allows you to drive repeat business lies not just in the kitchen but in the hearts of your customers. Infuse your space with unique decor that ignites curiosity and becomes the backdrop for countless social media shares.

Loyalty 36

Loyalty Industry Loyalty Programs Social Media 36

Currency Alliance

MAY 9, 2017

For many years companies have given rewards to customers in exchange for increased share of wallet and information that enables marketing activities. But getting real value from loyalty programs has become harder and harder. The old business model might have worked when only a few very large brands had loyalty programs.

Loyalty Programs 40

Loyalty Programs Loyalty Social Media Consumers 40

Retently

APRIL 5, 2024

Now, let’s cut to the chaise to uncover practical strategies that create such engaging retail experiences that foster loyalty and repeat business. Enhancing the In-Store Journey A customer’s journey within a store is like a combo of senses and choices carefully designed to create a lasting impression of your brand.

Retail 78

Retail Engagement Strategy Customer Experience 78

Currency Alliance

NOVEMBER 22, 2016

For many years companies have given rewards to customers in exchange for increased share of wallet and information that enables marketing activities. But getting real value from loyalty programs has become harder and harder. The old business model might have worked when only a few very large brands had loyalty programs.

Loyalty Programs 40

Loyalty Programs Loyalty Social Media Consumers 40

Ecrion

SEPTEMBER 3, 2020

How to Boost Digital Customer Engagement | Measuring Digital Customer Engagement. Customer engagement has always been a key element of any business marketing strategy. However, the digital age has made it easier and more important to engage with customers in positive ways. Social Media.

Customer Engagement 98

Customer Engagement Engagement Social Media Touchpoint 98

SmartMessage Blog

JULY 13, 2023

Every brand dreams of loyal customers. Building customer loyalty is essential for growth. Companies build strategies and heavily invest to maintain a solid customer base in today’s fiercely competitive business world. According to expressanalytics, customer retention costs up to 6 times less than acquisition.

Loyalty 40

Loyalty Management Loyalty Programs Competitive Advantage 40

BirdEye

JULY 5, 2023

Relationship marketing is the strategy of cultivating meaningful relationships with customers to ensure long-term satisfaction and brand loyalty. This strategy uses online and offline communication channels for your business to build stronger relationships with your customer base.

Examples 98

Examples Strategy Marketing Social Media 98

Help.com

MARCH 14, 2016

71% of customers are ready and willing to part ways with your company. We share a few tips below that can help boost your customer engagement and create a culture of loyal, happy customers. Make your business more customer-centric. “A Reward loyal customers. Place a focus on employee engagement.

Customer Engagement 114

Customer Engagement Engagement Tips Social Media 114

CSM Magazine

MAY 24, 2021

With the pandemic remaining widespread, business owners are now asking the question—how to maintain strong customer engagement during COVID-19? Reinventing Customer Engagement. Customer engagement is the process of strengthening your emotional connection with your customers. Keep Your Lines Open.

Customer Engagement 52

Customer Engagement Engagement Social Media How To 52

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. How loyalty partners co-create value.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Beyond Philosophy

JUNE 1, 2015

Are, beyond customers who would be loyal anyway, are they driving more purchase activity and narrowed consideration sets? And, what is the impact of loyalty programs on enterprise profitability? Key among these are: Integrate Loyalty Into the Full Experience. Michael Lowenstein, Ph.D., Use the Data.

Loyalty Programs 60

Loyalty Programs Loyalty Airlines Hotels 60

Experience Investigators by 360Connext

DECEMBER 15, 2014

For leaders to make smart decisions about who the best, most loyal and most profitable customers are, they need to understand the makeup of the customer population. This often means creating special loyalty programs , elite experiences, and special perks to maintain the top 1% of customers. Welcome everybody.

Loyalty Programs 268

Loyalty Programs Airlines Social Media Loyalty 268

SurveySensum

SEPTEMBER 6, 2023

I started by reading reviews, seeking advice from friends, and checking social media. To my surprise, I found numerous positive reviews and recommendations from delighted OnePlus customers. They shared stories of excellent customer service, speedy issue resolutions, and fantastic phone features.

NPS 52

NPS Brands Social Media Net Promoter Score 52

Experience Investigators by 360Connext

NOVEMBER 13, 2014

The interactive kiosks provide an opportunity to streamline the process by providing where the product can be found along with product research in the moment the customer wants them. Loyalty: “What’s in it for me?” This is another type of reassurance for customers. Will I be rewarded for my behavior?

Customer Confidence 279

Customer Confidence Report Loyalty Programs Retail 279

Win the Customer

SEPTEMBER 12, 2023

Seamless Omnichannel Experience As pointed out by the experts at Salesforce, an omnichannel approach is pivotal in modern customer experience. It involves providing a consistent and integrated experience across various channels – be it in-store, online, social media, or mobile.

Innovation 59

Innovation Customer Experience Loyalty Programs Customer Centricity 59

Optimove

DECEMBER 28, 2023

This will enable you to tailor your offerings and interactions with unparalleled precision to create more seamless, personalized, and satisfying interactions between your customers and your brand. Invest in customer engagement strategies, such as loyalty programs, email marketing, and social media engagement, to keep customers coming back.

CRM 69

CRM Marketing Social Media Analysis 69

BirdEye

APRIL 25, 2023

Use social media to promote 4. Ask for customer reviews 8. Loyalty incentives programs 15. Make it relevant and user-friendly with convenient ways for browsing so customers engage with it. Use social media to promote Understanding how to promote your local business on social media is critical.

Social Media 98

Social Media How To Advertising Sports 98

Experience Investigators by 360Connext

JANUARY 12, 2015

How can we increase loyalty? Consider yourself as a loyal customer. You like being loyal to these businesses because they earn your loyalty. They earn your loyalty because of how they make you feel. All loyalty and authentic word-of-mouth marketing results are based on emotion. Their customers did their promoting.

Loyalty 110

Loyalty Hotels Hospitality Loyalty Programs 110

SurveySparrow

JULY 23, 2023

Customer experience (CX) trends are patterns or shifts in consumer behavior and preferences that significantly impact how businesses interact with their customers. The Omnichannel Experience: Beyond Boundaries The customer journey is not linear; it’s an intricate web of interactions spread across multiple channels1.

Trends 52

Trends Self Service Customer Experience Omni-Channel 52

Clicktools

JULY 25, 2017

I love the loyalty program. That is called customer loyalty. The digital transformation has forced the customer experience (CX) to the forefront of every company’s priority list. And when it comes to CX, there is clearly no shortage of customer feedback to be had. I love the taste. Do not neglect them!

Loyalty 53

Loyalty Feedback Chatbots Customer Journeys 53

NobelBiz

OCTOBER 31, 2023

When the pressure rises, here’s how to elevate your customer support to the next level, solidifying trust and cementing loyalty. The same study reveals that over 50% of customers post negative comments about companies on social media, and 53% of customers post positive comments about companies on social media.

Call Center 104

Call Center Contact Center Software Contact Center Social Media 104

BirdEye

NOVEMBER 20, 2023

We’re living in an era of customer engagement, where every delighted client can become your best marketer. This strategy transforms satisfied customers into brand champions who actively refer new business. Yotpo Yotpo leverages customer reviews to boost referral efforts.

Software 63

Software Marketing Multi-Channel e-support 63

SurveySensum

SEPTEMBER 21, 2023

This shows the high cost of customer acquisition and how, at times, businesses fail to recoup their initial investment. In contrast, Company B chose to focus on retaining its existing customer base by introducing loyalty programs. How to Calculate Customer Retention Rate? This keeps subscribers engaged and loyal.

Customer Retention 52

Customer Retention Strategy Gamification Loyalty Programs 52

SurveySparrow

JANUARY 7, 2021

Whatever situation your customer faced, the value of providing a great customer experience hasn’t changed a bit for businesses. In fact, brands started to put more attention on improving their customer engagement. Customer Engagement in Pre-Covid World. So, what’s the wait?

Customer Engagement 52

Customer Engagement Engagement Chatbots Effort Score 52

Influitive

OCTOBER 11, 2015

Marketers know that finding ways to increase customer engagement is good for the bottom line. Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm.

Customer Engagement 40

Customer Engagement Loyalty Engagement Social Media 40

Experience Investigators by 360Connext

NOVEMBER 12, 2014

In the rush to amaze and delight, a la Zappos , organizations often overlook ways to truly provide experiences meaningful to that customer. A gentleman who travels extensively and is a top-tier member of a hotel loyalty program was telling me he just wished they’d ask him a few questions. A great experience, but for whom?

Brands 259

Brands Hotels Consulting Loyalty Programs 259

Currency Alliance

JUNE 21, 2018

That’s been my feeling as I mull over this year’s Loyalty Magazine Awards, where Currency Alliance was proud to be Prime Sponsor. So in the context of the gongs now having been handed down, here’s a look out over loyalty marketing landscape: what makes a winning program now, and what new surprises might be in store for 2019.

Loyalty 45

Loyalty Multi-Channel Gamification Loyalty Programs 45

SurveySparrow

FEBRUARY 22, 2024

This not only helps in retaining customers but also turns them into advocates for your brand. Moreover, responsive customer support ensures that customers have a positive experience whenever they need assistance, further cementing their loyalty. This consistent engagement keeps your brand on customers’ minds.

Customer Retention 52

Customer Retention Software Gamification e-support 52

Optimove

MAY 16, 2023

From gaining a 360-degree view of your audience to creating targeted campaigns and hyper-personalized content, your CDP is your secret weapon for driving engagement, boosting conversions, and building long-term customer loyalty.

Marketing 52

Marketing Loyalty Programs Social Media Customer Satisfaction 52

Currency Alliance

DECEMBER 7, 2016

Several years ago, the idea of customer engagement was much simpler. Merchants could interact with customers in-store or could send them marketing materials via post and email. While the customer is on the train on their way to work, while they are waiting in line for a coffee, or while they lie in bed before they go to sleep.

Customer Engagement 40

Customer Engagement Engagement Social Media Loyalty 40

Michelli Experience

MARCH 1, 2016

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Loyalty Programs 100

Loyalty Programs Loyalty How To Customers 100

CSM Magazine

OCTOBER 25, 2023

Comprehensive training is essential for effective customer engagement. Some of the key components that all good training programs should cover are: Product Knowledge The first thing to ensure is that all staff are well-versed in the intricacies of the products they sell. One thing you are unlikely to do is buy!

Exceptional Customer Service 52

Exceptional Customer Service Retail Training Customer Service 52

Michelli Experience

MARCH 11, 2016

Media-centric advertisements, immersive SMS and dynamic social media environments are to be expected. Everyday mobile users have come to expect higher forms of engagement, and they’re pushing the smartphone’s technological progress in an interesting direction. Two: Mobile Loyalty Programs Work.

Technology 100

Technology Company Marketing Loyalty Programs 100

SurveySensum

JANUARY 26, 2024

Scenario : Emily, a fitness enthusiast, stumbles upon an online advertisement for a new fitness app while browsing social media. Key Touchpoints : Social media ad showcasing the app’s features. Landing page with engaging content and a call-to-action to sign up for a free trial.

Customer Journeys 52

Customer Journeys Social Media Touchpoint Tips 52

CSM Magazine

MARCH 14, 2022

Creating the correct customer-centric business model is your ticket to standing out from your competitors and encouraging customer loyalty. Customer-centricity is essential for companies since it drives a customer further down the sales funnel. Starbucks: efficiency in product feedback and loyalty.

Customer Centricity 98

Customer Centricity Examples Company Loyalty Programs 98