SmartMessage Blog

JANUARY 21, 2024

What is a Marketing Platform? Marketing platforms are comprehensive tools that empower businesses to manage and automate various aspects of their marketing strategy effectively. Centralizing these functions streamlines processes and enhances campaign effectiveness of marketing campaigns.

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Bold360

APRIL 12, 2021

To uncover how COVID-19 has transformed how customers and companies interact for the long term, we went straight to the frontlines. How is customer engagement changing in the new normal? As self-service tools improve, customer adoption is rising. . The entire customer engagement ecosystem is shifting online. .

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Customer Bliss

DECEMBER 12, 2017

In my conversation with Isabella Lau , who has held the hybrid role of both CMO & CCO at Manulife Hong Kong for over 7 years, we discuss this emerging expanded role, how Isabella is driving both brand, operational, and cultural leadership – and why her unique background in both operations and marketing prepared her for success.

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Leadership Marketing Customer Experience Chief Customer Officer 0

Totango

JANUARY 10, 2019

Success in the customer-centered economy can be a lot to wrap your arms around, especially for large enterprises with multiple brands or complex market segments. Many companies still use “old school” methods of customer growth and don’t know how to update their customer engagement platforms and practices.

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SmartKarrot

SEPTEMBER 2, 2021

The popular abbreviation – CRM stands for “Customer Relationship Management”. It is a tool that helps businesses in nurturing relationships with potential buyers and converting them into paid customers. It provides a unified view of customer data and assists organizations in every step of the sales process.

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SmartKarrot

SEPTEMBER 2, 2021

The popular abbreviation – CRM stands for “Customer Relationship Management”. It is a tool that helps businesses in nurturing relationships with potential buyers and converting them into paid customers. It provides a unified view of customer data and assists organizations in every step of the sales process.

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SmartMessage Blog

JULY 26, 2023

Audience segmentation is a marketing method of dividing a broad target audience into smaller, more defined groups based on specific characteristics, behaviors, or preferences. Marketers benefit from segmentation in many aspects. They run more efficient campaigns and deliver relevant messages to increase customer satisfaction.

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West Monroe

DECEMBER 11, 2022

These circumstances—and a looming market correction—pose a number of questions to banking leaders: Do we simply batten down the hatches and play the defensive game of tighter budgets and conservative underwriting? Or do we invest in improving our competitive position in the market when the majority of institutions are gun shy?

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Banking Marketing Self Service Financial 52

TechSee

JULY 24, 2023

Embracing this philosophy, TechSee’s Visual Journeys simple integration with your Interactive Voice Response (IVR) platform and Customer Relationship Management (CRM) system can revolutionize customer engagement by turning “hold time” into “customer gold”.

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Bold360

MARCH 16, 2021

Due to the pandemic, we’ve witnessed dramatic, rapid shifts in customer engagement, with customers and businesses alike moving to digital-first approaches and working (and doing nearly everything else) from home. . Jeff Shane, Customer Relationship Manager at Bold360 . Bold360 helped them do that. .

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Totango

AUGUST 16, 2022

Customer retention software automates best practices for maintaining clients, helping you deliver successful outcomes that inspire subscription renewals and repeat business. Here’s our guide to today’s best customer retention management software. First, we’ll define what customer retention automation is.

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Experience Investigators by 360Connext

NOVEMBER 19, 2014

Those who work inside the company rarely take the time to truly understand what customers go through to fix a real problem. They think they know, because the codes used by customer service reps and customer relationship management software seem to be working just fine. But there’s a way to solve this.

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Forrester's Customer Insights

AUGUST 15, 2023

Every year, our clients at Forrester ask us about trends in customer relationship management (CRM) adoption. You can find all our insights in our report, Customer Relationship Management Market […]

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CRM Customer Relationship Management Data Customer relationships 48

eGain Blogs

OCTOBER 29, 2021

As a pioneer in knowledge-powered customer engagement, eGain has always kept track of developments in knowledge management and information management. The Secret Ingredient in Digital Transformation of Customer Engagement: Knowledge Hub. Knowledge Management holds the key to your CX goals. Presenters.

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ChurnZero

MARCH 9, 2023

nearly 1,000 respondents answered as follows: 83% said customer relationship management (CRM); 66% said support (i.e. ticketing); 49% said task/project management; 46% said customer success platform (CSP); 41% said CX/survey; 37% said chat; 34% said product (i.e.

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Customer Success CRM Customer Relationship Management Survey 52

ChurnZero

MARCH 9, 2023

said customer relationship management (CRM); 65.9% said task/project management; 46.3% said customer success platform (CSP); 40.8% said marketing automation; 27.5% said learning management system (LMS); 26.6% said customer engagement/community management; and 4.8% ticketing); 48.9%

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Very Best Service

OCTOBER 6, 2011

Customer engagement strategy What customer engagement strategy ? - The rapid development of computer software technology has meant that a huge number of customer management tools have been launched in the market place. Pictur e courtesy of Harriet Kelsall Jewellery Design with our thanks.

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Lumoa

FEBRUARY 14, 2024

Watch the webinar replay of Redesigning CX programs: Enhancing the Way We Listen, Analyze, and Engage with Customers to learn more. External factors like market demand, pricing trends, or competitors’ initiatives can arise at any time, setting off a chain reaction that affects your overall CX.

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Team Support

JANUARY 9, 2024

1980s-1990s: The Dawn of CRM Software The next two decades saw the adoption of computerized systems for customer support. Companies started using customer relationship management (CRM) software to manage customer information and interactions. One of the early pioneers in CRM software was ACT!

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CSM Magazine

JULY 5, 2022

The Group’s annuity services revenue – linked to its managed services, support, technology services and its own IP – also saw a healthy increase of 41% to £96.3m (2020: £68.5m). At FY21 year end, 76% of the Group’s top 50 customers use Sabio products to monitor, optimise and deliver CX.

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Groups Financial Customer Relationship Management Customer relationships 59

Forrester's Customer Insights

AUGUST 7, 2022

The global customer relationship management market is projected to grow from $63.91 This second wave CRM is experiencing is aimed at transforming engagement and business outcomes across an enterprise, surpassing its initial remit of increasing front-office productivity. billion in 2022 to $145.79

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CRM Customer Relationship Management How To Customer relationships 48

NobelBiz

APRIL 23, 2024

The integration of these diverse channels into a unified platform ensures that all debtor interactions are tracked and managed cohesively, enhancing efficiency and compliance. These systems help manage debtor profiles, track all communications, and automate follow-ups, thereby ensuring consistency in customer service.

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Verint

AUGUST 24, 2017

The answers can drive business and workforce optimization at your organization—by incorporating advanced analytics as part of your customer engagement strategy. Treating customer behavior insights as a primary resource for gaining a differential edge in the market. Opportunity abounds. Help your organization soar!

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Analytics Customer Engagement Engagement Strategy 34

NobelBiz

NOVEMBER 27, 2023

Advanced call logging is a vital tool for businesses to enhance communication management and operational efficiency. By automating the collection and organization of call details, businesses can gain valuable insights into their communication activities, improve customer interactions, and drive informed decision-making.

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NobelBiz

FEBRUARY 27, 2024

Here are some standout features: Hold Queues and Smart Call Routing: Efficiently managing incoming call volumes is fundamental. Post-call analytics, on the other hand, delve deeper into each interaction, offering insights into customer behavior, agent performance, and potential areas for improvement.

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Call Center Tools Contact Center Net Promoter Score 105

ShepHyken

DECEMBER 9, 2022

This week, we feature an article by Nick Bandy, Chief Marketing Officer at LiveVox , an omnichannel platform that helps brands seamlessly communicate with their customers. He shares how you can align your customer’s journey with their brand expectations. The customer journey is essential to any company’s success.

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Lumoa

JUNE 23, 2021

Moreover, the sector has been forecast to surpass a gross addressable market of $50 billion by 2025. While these solutions will have the same ambition, CCaaS will focus on managing customer interactions intelligently by connecting to cloud-based applications that are chargeable on a monthly basis.

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Trends Self Service Contact Center Omni-Channel 208

Magellan Solutions

JULY 11, 2023

In today’s competitive business landscape, excellent customer experiences are crucial for small and medium enterprises (SMEs) to succeed. Embracing customer experience outsourcing strategies is a game-changer for maximizing customer engagement. SMEs must prioritize customer satisfaction and loyalty to have an edge.

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Customer Experience Customer Journeys Net Promoter Score e-support 75

delighted

MAY 3, 2019

A number of our ecommerce customers requested this integration to get easy access to a key segmentation metric for their marketing campaigns: customer feedback sentiment. Klaviyo is a leading ecommerce marketing automation and email platform. And that gets to the heart of why we’re so excited about this integration.

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Ecommerce Feedback Marketing Net Promoter Score 42

Beyond Philosophy

JUNE 23, 2015

.; and, while some carriers are taking precautions to protect their customers from text message advertising, so far neither the direct marketing industry nor the federal government has been able to control this form of spam. And, once these customers are on board, are companies doing enough of the right things to keep them?

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Wireless Marketing Advertising e-support 60

delighted

MAY 3, 2019

A number of our ecommerce customers requested this integration to get easy access to a key segmentation metric for their marketing campaigns: customer feedback sentiment. Klaviyo is a leading ecommerce marketing automation and email platform. And that gets to the heart of why we’re so excited about this integration.

Ecommerce 40

Ecommerce Feedback Marketing Net Promoter Score 40

Magellan Solutions

MARCH 26, 2024

Outsourcing Customer Service: The Smart Move for SMEs So you’re a business owner, always on the edge trying to keep up with the competition. Sure, you know it’s the happy customers that matter, but doesn’t customer service management look like a time-consuming skydive into a pool with no bottom?

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Customer Service Multi-Channel e-support Culture 52

SurveySparrow

FEBRUARY 22, 2024

These features enable you to collect and manage customer feedback. By analyzing this feedback, you can identify areas for improvement, address customer concerns proactively, and make changes that enhance the customer experience. The platforms include but are not limited to CRM, email marketing tools, and payment gateways.

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Customer Retention Software Gamification e-support 52

BirdEye

MAY 24, 2023

According to research, up to 78% of marketing experts agree word of mouth is the ultimate strategy to get more leads. Another resource found that customer referral programs can bring an average of 20,000 email addresses per month. Many marketers agree it’s one of the most effective ways to promote a business.

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Social Media Sports Sales Guidelines 98

LoyaltyPlus

MARCH 23, 2022

This has empowered us to upgrade our passenger loyalty programme to provide a practical solution for the cargo side of the airline business,” says Frik van der Westhuizen, Marketing Director at leading independent customer relationship management company LoyaltyPlus.

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Magellan Solutions

NOVEMBER 7, 2023

billion market worth in 2019? Rapid Business Growth When your business quickly expands, expect to have an increase in customer engagement. With this, it’s essential to prioritize customer service as soon as possible. Outsourcing is becoming a trend in the business world right now. So, what’s driving this growth?

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Call Center Competitive Advantage Financial Software 52

ShepHyken

MARCH 4, 2022

This week we feature an article by Mike Macpherson, Director of Sales and Marketing for VBO Tickets , a global provider of a total ticketing engagement solution. He shares how organizations can deliver a total customer experience. What is the total customer experience?

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