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Data Snapshot: Social Media Benchmark, 2015

Experience Matters

We just published a Temkin Group data snapshot, Social Media Benchmark, 2015. This is our annual analysis of how consumers use different social media sites on computers as well as on mobile phones (see last year’s data snapshot ). Social media activity grew even faster on mobile devices.

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Data Snapshot: Customer Experience Expectations and Plans for 2015

Experience Matters

31% of respondents expect to spend more on voice of the customer software vendors in 2015 than they did in 2014 and only 2% expect to spend less. Social media and phone self-service interactions were the only areas that did not gain momentum. 81% of respondents expect to put more focus on customer insights and analytics.

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Report: What Happens After a Good or Bad Experience, 2015

Experience Matters

These social sites, however, are still an important channel for consumers under the age of 45. Benchmarks Business impact Customer Connectedness Customer experience Temkin Group Research Trends Voice of the customer' Download report for $195.

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CRM still a major force behind unified CX

Clicktools

It’s essential to centralize all customer information and insights in CRM. This includes feedback from surveys, support cases, sales interactions, and data collected by marketing programs and social media. Once the data is captured, make smart use of it.

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An Article On Customer Experience That Actually Makes Sense

GetFeedback

Customer-centric culture: Your company’s brand values must align with putting the customer’s needs first and fostering customer sympathy. And your programs and processes should reinforce customer connectedness. This includes feedback from all client-facing channels, such as call centers, social media, events, etc.

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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

Compelling Brand Values: Brand promises drive how the organization treats customers. Customer Connectedness: Customer insights are infused across the organization. More on customer experience if you’re curious: Complete guide: how to improve customer experience , What is customer experience (CX)?

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Customer Experience Strategy: An A to Z Glossary

Lumoa

Compelling Brand Values: Brand promises drive how the organization treats customers. Customer Connectedness: Customer insights are infused across the organization. Start learning how to your improve customer retention strategy and find 22 new ideas from this amazing blog. It's simple.