article thumbnail

Customer Experience Strategy: An A to Z Glossary

Lumoa

Compelling Brand Values: Brand promises drive how the organization treats customers. Customer Connectedness: Customer insights are infused across the organization. Download This Guide to NPS for Beginners. Promoters (who voted 9 or 10) are loyal and happy customers, who keep buying and referring others.

article thumbnail

A to Z Guide to Customer Experience Definitions and Terms

Lumoa

Compelling Brand Values: Brand promises drive how the organization treats customers. Customer Connectedness: Customer insights are infused across the organization. Download This Guide to NPS for Beginners. Promoters (who voted 9 or 10) are loyal and happy customers, who keep buying and referring others.