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How to Create a Successful Customer Loyalty Program

Michelli Experience

Recently Starbucks announced a change in their highly regarded loyalty program and I heard both praise and deep criticism. Sadly, I felt very old because in 2004 the mere mention of a loyalty program at Starbucks was not well-received. 2) Drive Profitability – Every customer should be treated caringly and with respect.

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Customer Loyalty: Let’s Talk About 8

Daniel Group

I’ve heard this question a lot from companies who measure customer loyalty using a 1-10 rating scale. A number of popular customer loyalty measurement systems sort customers into loyalty buckets based on their answers to a 1-10 rating question, and an 8 often falls into a middle-of-the-road “ meh ” bucket.

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5 Top Customer Service Articles of the Week 3-14-2022

ShepHyken

The New Reality of Loyalty: Consumers Want Brands To Earn It by PRNewsWire. MarTech Cube) Amid ever-rising consumer expectations, supply chain disruptions, and less access to third-party data, Yotpo’s annual State of Brand Loyalty survey reveals just how hard brands have to work to earn loyalty that drives positive business outcomes.

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Why Outside-In Thinking Is So Difficult

Experience Investigators by 360Connext

Departments change their goals. Customers change, too, and sometimes in subtle ways. Loyalty one month can be challenged the next by outside influences. Their most recent customer service experience was not great. A new product is launched. Sally in billing gets a new job elsewhere.

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45 Best Customer Satisfaction Survey Questions To Ask Your Customers

SurveySensum

After working in the CX industry for over 10 years, this much is clear to me – customer satisfaction is THE MOST important pillarstone of your business. And the key to improving it is by understanding your customers and listening to their voices via customer satisfaction surveys. ” 2. If so, why?

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5 Top Customer Service Articles of the Week 1-31-2022

ShepHyken

Here are 10 practical tips that businesses can use to gain and maintain trust with their customers. My Comment: Trust is a hot topic and more important than ever in building repeat business and ultimate loyalty. This article shares ten ways to create trust, which in a sense, are ten ways to create a better customer experience.

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How well do you anticipate your customers’ future expectations?

Wired and Dangerous

They have raised the bar on how they view customer experience. They are looking for service providers who consistently deliver service experiences that drive loyalty! The kind of service that takes the customers’ breath away! Today’s customers change too rapidly to rely solely on what data reported.

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