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Three Keys to Effective Customer Journey Mapping

Michelli Experience

This the third in what I am planning to be a four-part series on service design, persona-based customer journey mapping, activating customer journey maps, and optimal future experience visioning. The same is true with customer journey maps.

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Customer Experience Management Defined: How is it Different From CX?

Experience Investigators by 360Connext

Customer experience exists whether you are intentional about it or not. After all, your customer is experiencing the brand via every interaction, touchpoint, service call, and delivery. Everyone in the organization should understand what customer experience your brand aspires to deliver, and their role in achieving that.

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The next generation: Leveraging customer success to drive value

Totango

However, a customer’s health score is constantly shifting. To do this, Dishman recommends keeping focus across all of your touchpoint teams (CS, marketing, product, sales, etc.) on the aspects of your product that are most helpful to your customers and then doubling down on those.

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Learning to Adapt in an Ever Changing Market With Nate Brown

Kustomer

Companies that learn to listen to their customers whether from feedback through structured or unstructured channels, will be better equipped to adapt to the ever changing market. As the market and customer changes, companies change. And then you build up your voice of customer engine. Gabe Larsen: (07:58).

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3 CX Stats That May Change How You Think About Digital Transformation

Avaya

Here are three statistics that will get you rethinking your CX strategy in relation to digital transformation: 52% of companies don’t share customer intelligence outside of the contact center. The key is being able to openly share customer data across all teams, processes and customer touchpoints.

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The customer journey is changing. Is your marketing team adapting?

BirdEye

The sheer number of digital touchpoints that are now available to consumers today means there’s no sure-fire way to know precisely how people discover your products — or what they’ll do next. A customer can discover your business through review sites, social media, or search engines. It has to a certain extent.

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Customer Experience Leaders & Laggards – What’s the Difference?

Customer Alignment

As a result, these leading-edge companies perform substantially better across the whole range of business measures, from profitability to customer retention rate.” Customer Experience issues are highly visible outside of the organisation. Interestingly, laggards are on (the right?)