Thematic

NOVEMBER 13, 2018

In this blog, we’ll discuss how to u nderstand your Voice of Customer (VOC) insights and why this is important. What are your customers actually telling you and how do you analyze this information to get to meaningful insights? A new take on Voice of Customer: driven by insights. There’s no denying that the focus on delivering great customer experiences (CX) has increased globally over the past few years. Better customer experience.

Voice of Customer 101

Voice of Customer Customer Experience Net Promoter Score Analysis 101

Verint

AUGUST 21, 2017

Many organizations today want to effectively embed the voice of the customer into daily activities—their effectiveness will largely depend on how well the senior executive team embraces the CX effort. In fact, if I had to select a single characteristic of a truly customer-centric company, this would be it. In my new blog for Customer Think , I discuss concrete examples of how executives set the tone for other employees to follow.

Customer Centricity 60

Customer Centricity Culture Voice of Customer Examples 60

CX Journey

MARCH 8, 2017

Know the definition of customer experience insanity? It was Albert Einstein who said: the definition of insanity is doing something over and over again and expecting a different resul t. Sadly, this is a concept that voice of the customer and customer experience professionals are quite familiar with. I spoke at an event last week on the topic of disrupting voice of the customer programs. Stop being one of the crazy ones!

Analysis 145

Analysis Tools Voice of Customer Customer Experience Professionals 145

CX Journey

OCTOBER 25, 2016

Image courtesy of reynermedia Trying to ensure the customer gets the attention she deserves within your company? Striving to make yours a customer-centric company? How does the customer become the center of attention for your organization? What tools should you have in your customer-centric toolbox? Because you ought to be making decisions about the business based on what's best for the customer.

Tools 171

Tools Meeting Touchpoint Voice of Customer 171

CX Journey

JUNE 22, 2017

Image courtesy of Pixabay I originally wrote today's post for Clicktools. In this second part of a two-part series, I continue detailing some important ways to ensure that your company is putting the customer at the center of all it does. In Part 1 of this two-part series, I left off with Step 3: Outline the Customer Lifecycle. while trying to fulfill some need or do some job within each stage of the lifecycle. Are you using some of these steps?

Social Media 146

Social Media Feedback Touchpoint Customer Journeys 146

SurveyGizmo

DECEMBER 2, 2020

LOUISVILLE, COLORADO, DECEMBER 2, 2020 — Alchemer, one of the world’s leading customer experience (CX) and voice-of-the-customer (VoC) platform providers, today announced a partnership with video survey software specialists, Voxpopme.

Video 52

Video Feedback Survey Connections 52

Second to None

MAY 24, 2018

While we like to think about relationships with consumers from a broad organizational perspective, ultimately the heavy load of this consumer perception is carried by the people directly involved in these interactions. At the end of the day, it comes down to your employee’s ability to make real, human connections with individuals who contact your brand online , over-the-phone , or walk into your store.

Apparel 85

Apparel Retail Competitive Advantage Consumers 85

Second to None

FEBRUARY 15, 2019

In the customer experience domain, KPIs provide insight based on consumer data. Collecting tangible consumer statistics aides CX teams in building stronger programs based on customer needs. So, what are the most popular customer experience KPIs across the board? According to Lumoa’s “The State of the Customer Experience” survey, these are the top six in descending order [1]. NPS can also help to predict future revenue based on customer sentiment.

Effort Score 76

Effort Score Net Promoter Score Metrics Telecommunications 76

Second to None

FEBRUARY 8, 2019

So, what are the benefits of implementing social media into your customer service strategy? It decreases customer effort. Customer effort is a leading factor in determining an individual’s overall sentiment towards a brand. A single unsatisfactory interaction can terminate a customer’s loyalty indefinitely. Those with the same issue will receive second-hand assistance, saving both the customer and business time and effort.

Social Media 63

Social Media Customer Service Strategies Comparison Study 63

Second to None

FEBRUARY 6, 2019

Research revealed little to no improvement in customer experience over the course of 2018 [1]. In his recent blog post, Colin Shaw expressed his concern about the precarious fate of CX and hypothesized the reason for the unimpressive statistics. [2] Shaw argues that in order to see tangible improvements in customer experience, companies must be willing to disrupt the status quo of their organization. KEEPING UP WITH CUSTOMER EXPECTATIONS.

Innovation 63

Innovation Course Customer Centricity Consulting 63

Second to None

SEPTEMBER 7, 2018

Whether it is happening at the point-of-sale, within social media , on the sales floor or any other channel, ultimately it is the individual people that are responsible for translating your brand message to consumers at large. Creating a company culture that registers this level of individual responsibility and performance is challenging because it requires consistent measurement, recognition and action.

Social Media 60

Social Media Brands Consumers Retail 60

Second to None

SEPTEMBER 27, 2018

As these organizations widen their geographic reach, there can be a dip in customer service and satisfaction levels. Brands that place an emphasis on establishing a system that generates consistency across these growing locations are positioning themselves as a Customer Experience industry leader. A consistent omnichannel brand experience is important because it reduces the amount of mental effort necessary for a customer to complete a transaction at any of your different locations.

Brands 66

Brands omnichannel Measurement Retail 66

Second to None

MAY 31, 2018

Information about your brand provided by customers can serve as a valuable resource for building a leading Customer Experience platform, and the way you utilize this data can have a major impact on the culture within your organization. Brands should strive to be as receptive to customer feedback as possible, collecting a trove of information that can then be converted into tangible changes to the way your team interacts with consumers.

Feedback 67

Feedback Net Promoter Score Fashion Culture 67

Second to None

FEBRUARY 22, 2018

Organizations that have managed to open up branches across the country are constantly trying to measure, understand and improve the performance of each individual location to ensure they match brand standards. One effective way to understand the performance of individual branches under your brand umbrella is to implement competitive benchmarking programs , because it can capture contextual information about branch performance.

Measurement 69

Measurement Customer Centricity Consulting Consumers 69

Second to None

FEBRUARY 20, 2018

Online stores and increased accessibility has ramped up competition amongst organizations in every industry, making it essential that brands find a way to offer a unique value to their customers that only they can provide. By tailoring your services to provide this level of value, you are positioning your brand to both endear itself to customers for the long-term and contributing to a winning platform in the present.

Industry 66

Industry Net Promoter Score Ecommerce Study 66

ClearAction

MAY 18, 2017

5 Radical Changes to VoC of the Future for ROI Maturity optimizecx. What’s the greatest challenge Voice of the Customer (VoC) managers face? Low survey response rates, capturing feedback at all important touch-points, selecting the right scales and questions, integration of customer data across systems, connecting the dots across VoC sources, linking VoC with operational and financial data, or driving customer experience (CX) excellence?

ROI 54

ROI Survey Financial Conference 54

Second to None

AUGUST 28, 2018

Capturing consumer feedback data has become an essential aspect of any leading organization’s Customer Experience platform. The practice of consistently collecting customer data is helpful because it grants increased transparency throughout the organization. Armed with these numbers and commentary, your team can develop an action plan and succinctly prove the validity of their claims. Second To None realized the lack of effective reporting within this space.

Report 57

Report Measurement Data Financial 57

Second to None

AUGUST 7, 2018

What makes customers leave their carts without buying? It’s important that customers don’t run into any issues while they are finalizing purchases. Here are some easy ways to make sure your customers make it all the way through the process and actually make a purchase. Even when your checkout process is more than one page, as long as customers know that, they are less likely to leave without buying. This will reassure customers who are concerned about online shopping.

Strategy 60

Strategy Tips Policies Sales 60

Second to None

MAY 3, 2018

Customer service is a key contributor to an organization’s overall success due to the impact that each individual employee-to-consumer interaction will have on maintaining high retention rates. Brands are now responsible for managing more interaction channels than ever before, and poor service on any of these platforms can quickly change the way that customers perceive your organization. Our solutions are developed on the basis of solid research and statistical science.

Interaction 57

Interaction Strategy Consumers Customer Service Representative 57

Second to None

APRIL 26, 2018

Understanding the way that employees are performing on the frontlines can serve as a difference maker for brands hoping to create a leading Customer Experience platform. This group of service employees has a huge impact on consumers’ perception of your organization, and can either help create more brand ambassadors , or leave a toxic taste in the mouths of your customers. Our solutions are developed on the basis of solid research and statistical science.

Brand Values 57

Brand Values Brands Measurement Retail 57

Second to None

JULY 31, 2018

What makes live chat such an enthralling tool for customers? Many say it’s the new era of technology, combined with the addition of smart features like chat and talk applications, screen sharing capabilities, and co-browsing, which allow for extremely intuitive customer experiences. When it comes to dealing with issues, today’s customer is always looking for a proactive and extremely personalised experience. You are confused and unsure of where to go.

Study 57

Study ROI Advertising Consulting 57

Second to None

SEPTEMBER 18, 2018

This attention to detail requires consistently engaged employees and continuous measurement to ensure employees retain your desired level of service. One pillar of the brand experience that is especially influenced by employee engagement is customer support, especially within your organizational call-center. An organization’s Customer Effort Score (CES) is a metric that is used to measure the customer support effectiveness within these interactions.

Effort Score 48

Effort Score Call Center Net Promoter Score Consumers 48

Second to None

JANUARY 22, 2019

Too often, brands blame a lack of technology or resources for their organizational problems. Rather than deflecting this blame to future purchases, the brands at the top of their industry are consistently monitoring and updating their organizational philosophies to ensure they are curating a company culture that allows employees to perform up to expectations. “Companies are rendered irrelevant by their scarcity of new thinking not the introduction of new technologies.

Telecommunications 48

Telecommunications Technology B2C B2B 48

CX Journey

MAY 3, 2016

Image courtesy of ccxp.org I originally wrote today's post for HappyOrNot. This is a modified version of that post, which appeared on their blog on March 30, 2016. The Customer Experience Professionals Association (CXPA) was established in 2011 to support and to advance the customer experience profession, to set standards for the profession, and to increase the visibility of these long-unsung heroes. The success of the Association rides on its members.

ROI 101

ROI Customer Experience Professionals Measurement Customer Centricity 101

ClearAction

JANUARY 16, 2016

New Wisdom for Voice of the Customer. Voice-of-the-Customer is central to most customer experience strategies. Find out what the customer thinks and increase the number of voices in favor of your brand. The excitement of hearing from the customer is usually high, at least the first couple of rounds. has taken on a life of its own, and it's all-consuming.

Policies 54

Policies Trends Customer Centricity ROI 54

Lumoa

FEBRUARY 9, 2023

The focus on enhancing customer experience has gained traction in recent years. As businesses recognize its value, the shift from a product-centered approach to a customer-centric one continues. How do you take action on customer experience? Listen to your customers.

Net Promoter Score 445

Net Promoter Score Customer Experience CEM B2C 445

ShepHyken

DECEMBER 27, 2022

The Power of Listening to Your Customers . Using Conversational Data to Enhance the Customer Experience . Shep Hyken interviews Amy Brown, founder and CEO of Authenticx , a software that listens, analyzes and activates customer voices at scale.

Healthcare 138

Healthcare Customer Centricity Customer Voice Data 138

PeopleMetrics

JUNE 10, 2021

Collecting customer feedback is one thing. Measuring and managing that customer feedback is quite another! And if you want to be customer-centric, you need to make sure you're doing all three. Discover our award-winning Customer Experience (CX) blog: [link].

Feedback 71

Feedback CEM Customer Centricity Management 71

InMoment XI

JUNE 21, 2022

After 14 customer experience speakers, 250 delegates, two hands-on workshops, and hours of networking on the Sydney Harbour cruise, the 2022 Sydney XI Forum is done and dusted. 5 Pieces of Advice from Our Customer Experience Speakers. #1:

Feedback 260

Feedback Data Advertising Brands 260

Lumoa

FEBRUARY 6, 2018

The future of customer experience is decided. We asked 15 experts with world reputation in Customer experience the same question and the results might surprise you. Some time ago we released the first part of the interview answers, and this week guests are Lynn Hunsaker, Peter Lavers, Jane Treadwell-Hoye, Melinda Gonzalez, Matt Dixon, Vicki Amon-Higa and Raul Guillermo Amigo. Companies do marketing, sales and CRM – the customer does the experience!

Customer Experience 324

Customer Experience Customer Centricity Sports Consulting 324

Wootric CX Blog

DECEMBER 2, 2019

SAN FRANCISCO–December 3, 2019 — Wootric , the leading customer experience management software for the CX champion, announced that it has been named a Notable Vendor in the Gartner “Market Guide for Voice-of-the-Customer Applications” report.

Customer Experience 69

Customer Experience Competitive Advantage Chief Customer Officer Feedback 69

CX Accelerator

OCTOBER 3, 2019

The first days and weeks are so critical when it comes to employee engagement and helping the employees buy in to the mission of their new company. What about the way the company treats its customers? Make CX mandatory, not optional right from the start For those companies serious about a customer-centric culture, this must be introduced and ingrained from day one. Previously it was more of a, 'here are some things you can do if you'd like.'"

Tips 296

Tips Culture Exercises Feedback 296

Lumoa

MARCH 20, 2018

Customer experience has been on the rise during the last couple of years. From the traditional product-oriented businesses we’re moving towards customer understanding and customer-centric approaches. Whether you’re new to customer experience or coming for little inspiration, this is the right place. We have explained each term and provided lots of extra sources, if you want to dive deep into the topic. How to take actions on customer experience?

Strategy 286

Strategy Net Promoter Score CEM B2C 286

CX Accelerator

OCTOBER 3, 2019

The first days and weeks are so critical when it comes to employee engagement and helping the employees buy in to the mission of their new company. What about the way the company treats its customers? Previously it was more of a, 'here are some things you can do if you'd like.'".

Tips 182

Tips Culture Exercises Feedback 182

CX Accelerator

OCTOBER 3, 2019

The first days and weeks are so critical when it comes to employee engagement and helping the employees buy in to the mission of their new company. What about the way the company treats its customers? Previously it was more of a, 'here are some things you can do if you'd like.'". ,,, 3.

Tips 182

Tips Culture Exercises Feedback 182

Lumoa

MARCH 20, 2018

Customer experience has been on the rise during the last couple of years. From the traditional product-oriented businesses we’re moving towards customer understanding and customer-centric approaches. Whether you’re new to customer experience or coming for little inspiration, this is the right place. We have explained each term and definition and provided lots of extra sources, if you want to dive deep into the topic. Listen to your customers.

Net Promoter Score 160

Net Promoter Score CEM B2C NPS 160

Lumoa

OCTOBER 31, 2018

Customer experience has been a buzzword for several years and is only heating up. Many companies experience numerous challenges in the ares of customer experience transformation. We talked with the leading customer experience experts to find out what CX professionals should pay attention in the coming years. “CX CX transformation is no longer a nice-to-have, it's a necessity” – states Forrester , one of the most influential research and advisory firms in the world.

Customer Centricity 160

Customer Centricity Customer Experience omnichannel Competitive Advantage 160

SurveySparrow

MARCH 21, 2022

Did you know that according to Dimensional Research , 39% of customers will avoid a company for over two years after a bad customer service experience? Mind you, the intent of these stats is not to scare our readers stiff. What is the Voice of the Customer (VoC) survey?

Survey 52

Survey Net Promoter Score Voice of Customer Feedback 52

SmartKarrot

APRIL 18, 2022

And if you manage to create impressive software then not necessarily all features that you develop in it add value to customers leading to something we popularly refer to as ‘feature bloating’ in software parlance. There are many methods to capture the voice of the customer.

Customer Experience 10

Customer Experience Survey Software Roadmap 10

PeopleMetrics

FEBRUARY 25, 2022

Customer experience (CX) has become an essential cornerstone of modern business strategy. It helps you improve customer retention rates, efficiently focus on your highest-impact customers, and continually improve your services. But what is customer experience?

Touchpoint 71

Touchpoint Net Promoter Score Feedback Customer Journeys 71