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Are Surveys Really Customer-Centric?

Blake Morgan

While customer surveys have increased, customer survey response rates have decreased. And while surveys might be free for companies, I believe there is a hidden cost; the customer experience. To many customers, an NPS survey comes across as a way for the brand to check a box, get a number, and move on.

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NPS Best Practices: Be a Leader not a Laggard

InMoment XI

In our latest report, State of Customer Experience: 2023 UK Consumer Study in partnership with NPSx by Bain & Company, we uncovered the differences between industries and brands and how each brand represents certain values. While knowledge is valuable, taking action based on customer insights is what drives progress.

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How Prepared Are Financial Firms Feeling for Consumer Duty?

InMoment XI

The poll and the subsequent discussion revealed the significant industry-wide adoption of integrating diverse data sources (other than traditional surveys) into Marketing Intelligence (MI), with the third poll showing that 81% had integrated different data sources into their reporting.

Consumers 492
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Embedding Customer Centricity: The Customer Experience Jigsaw Puzzle

ijgolding

Where should the CX function report into. Should we have a Chief Customer Officer. What is fascinating about the questions I am asked, is that more often than not, most organisations have started their journey to becoming Customer Centric. Enough customer personas have been created by businesses to launch a new country!

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The Health of the Contact Center: Are You Ready for 2019?

A survey of 1,000 contact center professionals reveals what it takes to improve agent well-being in a customer-centric era. This report is a must-read for contact center leaders preparing to engage agents and improve customer experience in 2019.

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What is Voice of the Customer? [+ how to get data analysis]?

Lumoa

This is where a Voice of the Customer approach can help by organizing and prioritizing customer insights into a usable format. In This Article: What is the Voice of the Customer (VoC)? Why you should care about the Voice of the Customer? Why you should care about the Voice of the Customer?

Analysis 423
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Two CX Leaders Share Frameworks to Improve Customer-Centricity in Their Organization

Customer Bliss

When Scott Allison of DHL first stepped into his CCO role, he approached the work by looking at the four aspects of customer experience below: Internal Stakeholder management. Talk to your employees – not only those who report directly to you but to those who don’t as well. Understand customer perspectives.