Natalie Petouhof

APRIL 26, 2016

Tweet Having worked for GM years ago and lived in Detroit, the motor capital, it was really interesting to see how GM is using social media to listen and engage customers – in marketing as well as customer service. Covering customer-facing applications that deliver amazing customer experiences.

Social Media 40

Social Media Self Service Engagement Case Study 40

ClearAction

SEPTEMBER 3, 2018

Are Your Customer Care Metrics Customer-Centric? Customer care metrics are a barometer of performance across a variety of customer interactions such as chat, text messages, email, social media and communities. Both of these orientations tend to be company-serving rather than customer-focused.

Customer Care 54

Customer Care Customer Centricity Metrics Social Media 54

Lithium

SEPTEMBER 7, 2022

Digital customer care can meet and exceed your original ROI projects in several ways. However, poorly implementing a digital Care system can cost hundreds of thousands of dollars annually in wasted time and low NPS scores. A number of companies will want to put a bot on public social media channels.

ROI 52

ROI Social Media Effort Score Chatbots 52

Natalie Petouhof

SEPTEMBER 1, 2016

Tweet The phrase “customer service is the new marketing” has gained popularity with brands realizing that poor customer service takes current, and even potential customers, out of the marketing funnel. Customer care extends far beyond the traditional call center. How to Calculate Social Customer Care ROI.

ROI 45

ROI Social Media Airlines Customer Service 45

Lithium

AUGUST 3, 2022

Since the beginning of the marketing and advertising era, it has been notoriously difficult to prove the ROI of any given campaign. Today with the widespread use of various social media, this task is even more challenging. Many executives today struggle to see the value and the ROI of sinking time and resources into marketing.

ROI 52

ROI Marketing Social Media Advertising 52

Opinionator

JANUARY 8, 2021

The ROI (return on investment) of customer experience for a business is undeniably high. In fact we have previously said that ‘ Customer Experience is Everything ‘ Even a small increase in positive customer experience (CX) can propel revenue to new heights, increasing company profits considerably. Advertising.

ROI 52

ROI Customer Experience How To Customer Journeys 52

Lithium

DECEMBER 28, 2020

So how can your brand stand out in the areas your customers care about? For example, 88% of brands think they are engaging with customers at every point of need, but only 15% of customers say they regularly see brands engaging with them. Paid and organic social media are better together. Yes, numbers.

Engagement 52

Engagement Social Media ROI Multi-Channel 52

Natalie Petouhof

FEBRUARY 17, 2016

Tweet This report looks at how companies, using the right software, can gain ROI from Customer Service and Customer Experience. Customer Care as a cost center is an unfounded p aradigm. In fact, executives have long thought of customer service or customer care as a cost center.

ROI 40

ROI Report Self Service Customer Service 40

BlueOcean

DECEMBER 13, 2022

In other words, a loyalty program (and loyalty in general) is inextricably tied to your customer experience and, therefore, to your customer care program. When your loyalty program members do reach for the phone/email/chat tool/social media to get help, it is critical to shift away from a transactional mindset.

Loyalty Programs 177

Loyalty Programs Loyalty Rewards Programs Social Media 177

ClearAction

MAY 18, 2017

5 Radical Changes to VoC of the Future for ROI Maturity optimizecx. What’s the greatest challenge Voice of the Customer (VoC) managers face? Here are the radical changes I believe will be VoC of the future: (1) Let customers and employees give you feedback anytime , anywhere, any way. 5) Empower yourself.

ROI 54

ROI Feedback Survey Financial 54

Lithium

JULY 7, 2022

Ask any digital marketer, social media manager, or even the garage band blogger about increasing web traffic, and you'll hear those three sacred letters; SEO. It could be people sharing your website or getting referred from social media or other services. ROI's of high SEO scores on communities.

Social Media 98

Social Media ROI Brands Sales 98

Lumoa

JUNE 23, 2021

Did you know that American businesses risk losing a whopping $494 billion in revenue from poor customer care? In the age of smartphones, where support is only a click away, consumers have massive expectations when it comes to customer service.

Trends 208

Trends Self Service Contact Center Omni-Channel 208

Lithium

DECEMBER 6, 2022

How General Motors Found a Best-in-Class Social Media Management Solution with Khoros The GM Social Media CoE needed to find the best listening, engagement and customer care tools to deliver a first-class experience across social for its fans, so they decided to reevaluate GM’s social media management software to better deliver on that promise.

Social Media 52

Social Media Roadmap Trends Hospitality 52

Lithium

SEPTEMBER 12, 2019

So how can your brand stand out in the areas your customers care about? For example, 88% of brands think they are engaging with customers at every point of need, but only 15% of customers say they regularly see brands engaging with them. Paid and organic social media are better together. Yes, numbers.

Engagement 40

Engagement Social Media ROI Multi-Channel 40

Lithium

SEPTEMBER 12, 2019

So how can your brand stand out in the areas your customers care about? For example, 88% of brands think they are engaging with customers at every point of need, but only 15% of customers say they regularly see brands engaging with them. Paid and organic social media are better together. Yes, numbers.

Engagement 40

Engagement Social Media ROI Multi-Channel 40

NetBase

JUNE 16, 2020

There’s a short list of “must have” items that every brand needs to succeed, and the right social intelligence tools certainly dominate much of it these days. Brands can make it one minute and break it the next with social media missteps. About Social Intelligence Tools. The Top Social Intelligence Tools.

Tools 60

Tools Brands Social Media Analytics 60

Natalie Petouhof

JUNE 12, 2015

Tweet Social Customer Care has become an expectation amongst consumers. Telling your community that you’re accessible on social channels delivers a strong message. Be proactive and get your organization to be proactive in their strategy around social customer care and marketing. See you there!

Customer Care 40

Customer Care Social Media Connections Marketing 40

Natalie Petouhof

MAY 27, 2016

Customer Experience IOT in the Automotive Industry-Upcoming. **. . Customer Experience IOT in the Automotive Industry-Upcoming. **. Digital Transformation: Customer Engagement, CRM, Innovation, Customer Experience, Customer Service, The Cloud and Analytics. • ROI Of Customer Service & Customer Experience. •

Omni-Channel 40

Omni-Channel Social Media e-support ROI 40

Lithium

JUNE 11, 2019

Social Media Management Strategy Certification. Summary: A discussion on building brand advocates using social media, through response and engagement. Audience: Intermediate/Advanced/Expert Social Media Teams. Learn how to best engage with customers on the social web. ROI Connection.

Social Media 40

Social Media Case Study ROI Course 40

Lithium

JUNE 11, 2019

Social Media Management Strategy Certification. Summary: A discussion on building brand advocates using social media, through response and engagement. Audience: Intermediate/Advanced/Expert Social Media Teams. Learn how to best engage with customers on the social web. ROI Connection.

Social Media 40

Social Media Case Study ROI Course 40

Lithium

JUNE 11, 2019

Social Media Management Strategy Certification. Summary: A discussion on building brand advocates using social media, through response and engagement. Audience: Intermediate/Advanced/Expert Social Media Teams. Learn how to best engage with customers on the social web. ROI Connection.

Social Media 40

Social Media Case Study ROI Course 40

SurveySparrow

JANUARY 19, 2023

An ROI of 293.66% Yes, Brazilian company Klickpages got an increased ROI of 293.66% by using a thank you page in its lead capture forms. Call-to-Actions (CTAs): The final component is an effective call-to-action (CTA) to move your users onto a desired step in your sales/customer journey. Thank you for finding time for it.

ROI 52

ROI eBook Feedback Survey 52

SurveySparrow

JANUARY 19, 2023

An ROI of 293.66% Yes, Brazilian company Klickpages got an increased ROI of 293.66% by using a thank you page in its lead capture forms. Call-to-Actions (CTAs): The final component is an effective call-to-action (CTA) to move your users onto a desired step in your sales/customer journey. Thank you for finding time for it.

ROI 52

ROI eBook Feedback Survey 52

Horizon CX

MARCH 19, 2022

Small wonder then that the ROI of AI is only being reported by 10% of businesses. So, let me share some insights into some recent customer service journey experiences I’ve had with organizations where AI and the cultural/people integration are being (or not) applied. By calling their Customer Careline. I tried that to no avail.

Customer Journeys 130

Customer Journeys Touchpoint Average Handle Time Survey 130

NetBase

JUNE 26, 2019

As we’ll be sharing in our upcoming Global Social Media Analytics Report , brands are directing quite a bit of budget toward their analytics tools these days – and for good reason. The long-term ROI , of course: 113 Industries helped Ocean Spray use social analytics to find the next $100 million dollar idea. Why so much?

Social Media 56

Social Media Analytics ROI Course 56

CSM Magazine

FEBRUARY 17, 2022

As recognised recently by McKinsey , a gig customer service or ‘GigCX’ model “could give customer care the horsepower and flexibility it needs for today’s increasingly volatile markets.” In light of this, there are three important trends that will be indispensable to customer service. About the Authors.

Trends 98

Trends Industry Customer Service Chatbots 98

GlowTouch

DECEMBER 10, 2020

Did you know… that one of the fastest-growing career fields is Customer Success Manager? This reflects the increased emphasis on the user experience and personalization across virtually every industry for whom customer care is a vital function. Otherwise, fast resolution of issues in real-time has a bottom-line. About GlowTouch.

Trends 52

Trends Customer Service Self Service Contact Center 52

NetBase

JANUARY 2, 2020

Resolution #2: Customer Care. Customers expect to reach you on social media when they have a problem. Leading businesses udnerstanding how crucial CX is to ROI, using it to inform every bit of their processes, including: Launching new products. Improving customer satisfaction. Improving operations.

Brands 60

Brands Social Media Analytics Exercises 60

SurveySensum

MARCH 20, 2024

From launching industry-specific surveys to real-time text analysis to a closed-loop ticketing system, the tool packs a strong punch when it comes to extracting actionable insights, taking action in time, and boosting the overall customer experience while driving the CX-driven ROI. The tool has taken CXM a step beyond.

Customer Experience Management 52

Customer Experience Management Software Company Customer Experience 52

NetBase

APRIL 5, 2019

April 2019 Update: Our list of free social media analytics tools has been refreshed for 2019 – check it out below! It’s about offering an overall customer experience that makes consumers feel seen, heard, and understood at the deepest levels. It’s a process that can only be accomplished with the help of social analytics tools.

Social Media 99

Social Media Analytics Tools Marketing 99

NetBase

APRIL 5, 2019

April 2019 Update: Our list of free social media analytics tools has been refreshed for 2019 – check it out below! It’s about offering an overall customer experience that makes consumers feel seen, heard, and understood at the deepest levels. It’s a process that can only be accomplished with the help of social analytics tools.

Social Media 85

Social Media Analytics Tools Marketing 85

Magellan Solutions

OCTOBER 18, 2016

“It is cheaper to retain than acquire a customer,” says 70% of respondents from Econsultancy/Responsys Cross-Channel Marketing Report 2013. In the same report, 49% of the respondents recognized that they achieved better ROI by investing in relationship over acquisition marketing. Need help in upgrading your customer care?

Customer Base 40

Customer Base Social Media ROI Customer Retention 40

Currency Alliance

APRIL 15, 2024

This upsets customers, and is likely to make your brand the ‘bad guy’ in the press and on social media if the restrictions ultimately devalue the points/miles. On the customer side, you’re looking to create the greatest possible perceived value. Consider the example of a retailer (i.e., fashion), that has margins of 40%.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

Team HGS

SEPTEMBER 30, 2019

Increasingly we’re counted on to add value to customer communications to help get that story right. As we’ve been brought into the process, we’ve become experts at bridging critical gaps—for optimized CX and ROI —in other words, earning and retaining customers for the brand. Take, for example, the CX channel of social media.

Brands 40

Brands Social Media Contact Center Healthcare 40

NetBase

FEBRUARY 18, 2019

Understanding and activating influencers is one way to help connect many pieces of your overall consumer experience puzzle, from customer care to heading off a PR crisis. Yes, influence can – and does – offer jaw-dropping ROI for brands when done correctly. And why accurate sentiment analysis is crucial to your process.

eBook 55

eBook Marketing Comparison Analysis 55

NetBase

SEPTEMBER 26, 2019

Customer care savings. And in the report, we have case studies spanning a variety of verticals that demonstrate meaningful metrics and ROI in action, including: The cruise industry. Acting as the in-house social media knower of all things, and actually being that person. Brand health protection value.

Analytics 40

Analytics Competitive Advantage ROI Entertainment 40

BlueOcean

FEBRUARY 7, 2019

How do we use that data to improve the customer experience? We get it; earning executive buy-in on the decision to outsource your contact center usually includes a discussion about ROI. But calculating how the costs of your customer service solution make an impact on your bottom line can be complicated. appeared first on.

Metrics 219

Metrics Customer Care Measurement Contact Center 219