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Influencer Marketing Strategy: A 10-Step Guide for Marketers

NetBase

Your influencer marketing strategy could use a little TLC – and this ten-step guide is just what the doctor ordered. You’ll find the steps for constructing a solid influencer marketing foundation as you enhance audience understanding and create benchmarks to measure your efforts against. A customer care complaint.

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The Customer Service and Experience Summit – a pan-European event focused solely on the changing face of customer experience and customer service

ijgolding

The Customer Service Summit is a two-day event bringing over 150 senior customer experience, customer service and social customer care leaders together to discuss strategies for delivering effortless, efficient, and engaging customer experiences in an age of everchanging customer expectations.

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Aesthetics: Why this is a vital part of your experience today

Beyond Philosophy

It turns out, customers care a lot about how things look, and it influences their buying (and box-keeping) behavior. This episode of The Intuitive Customer explores the research of Claudia Townsend, associate professor of marketing at the University of Miami at the Miami Herbert Business School. We like what we like.

Fashion 113
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Aesthetics: Why This is A Vital Part of Your Experience

Beyond Philosophy

It turns out that the use of color and package design, among other aesthetic elements, affects customer behavior more than you might think. . We had Claudia Townsend, associate professor of marketing at the University of Miami at the Miami Herbert Business School, as a recent podcast guest. All of us have preferences for visuals.

Fashion 163
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Insurance Companies That Show Empathy Will Win Hearts … and Customer Loyalty

Hallmark Business Connections

No, not Christmas, but Thanksgiving–just saying thanks for being a customer. Find partners to help with your customer experience marketing and support. Instead, join forces with partners that can help you pull off a more customer-centric approach. Cards go out in a timely fashion, and no one has to find stamps!

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Welcome to Next Gen AI: Helping Brands Predict Trends

NetBase

Customer care is a must, of course – but it’s pretty boring to talk about. What if there was a tool able to harness consumer and market intelligence, gathered from an amazing array of sources. There are so many ways social analytics helps brands win, though some of those ways are much more exciting than others. Here’s why!

Trends 56
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Computer Vision: The pathway to a personalized CRM experience

TechSee

In recent years, a wide range of AI technologies have been successfully integrated into the CRM domain, from sales and marketing to customer support and retention. Computer vision is relevant across the entire customer journey, including sales and commerce, marketing and customer service. No – computer vision.

CRM 164