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How to Sell Customer Experience to Your Organisation

Lumoa

That’s a limited view because your customers have many different touchpoints with your product and brand over time. Support interactions are an important part of the customer experience you’re creating, but making them the main thing can hurt you. How do you establish that customer experience brings a great return on investment?

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Best Practice Number One: Start Your Self-Service Transformation Project with the Right Approach

NICE inContact

However, a majority of companies focus their attention on redundant, space-taking data, and continue to miss what is important: analyzing customer touchpoints and call types. Data associated with call types can help companies not only measure customer satisfaction, but also improve experiences and build a loyal customer base.

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Best Practice Number One: Start Your Self-Service Transformation Project with the Right Approach

NICE inContact

However, a majority of companies focus their attention on redundant, space-taking data, and continue to miss what is important: analyzing customer touchpoints and call types. Data associated with call types can help companies not only measure customer satisfaction, but also improve experiences and build a loyal customer base.

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What is HappyOrNot Demographics and how does it work? 

Happy or Not

Understanding your customer base is a strategic essential. This understanding forms the bedrock for businesses to create targeted, personalized approaches, fostering enhanced customer engagement and satisfaction. What are customer demographics? This is where HappyOrNot Demographics comes to the rescue.

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The Rise Of Customer Experience – Webinar June 2

Customer Bliss

Customer Experience is not a new idea. In 1984, as I lead the customer experience strategy at Lands’ End, I helped map the company’s customer journey and identify 267 touchpoints, narrowing that list down to the key 15 that were most critical to our customers. Now the message has finally caught on.

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Why is non-buyer customer feedback important and how to capture it? 

Happy or Not

Analytics provide the tools to analyze patterns and potential pain points at each touchpoint, all day, everyday, helping you to pinpoint where improvements are needed and adapt accordingly. Multi-channel engagement In a digital landscape, customer engagement takes various forms.

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Why companies are focusing on their customer experience strategy

Alida

Note: The following guest blog post from CX expert Jeanne Bliss first appeared as a preface in The Enterprise Guide to Customer Experience , an ebook authored by Tyler Douglas, chief sales and marketing officer at Vision Critical. Customer Experience is not a new idea. Now the message has finally caught on.