SmartMessage Blog

JULY 13, 2023

Every brand dreams of loyal customers. Building customer loyalty is essential for growth. Companies build strategies and heavily invest to maintain a solid customer base in today’s fiercely competitive business world. According to expressanalytics, customer retention costs up to 6 times less than acquisition.

Loyalty 40

Loyalty Management Loyalty Programs Competitive Advantage 40

BirdEye

JULY 5, 2023

Relationship marketing is the strategy of cultivating meaningful relationships with customers to ensure long-term satisfaction and brand loyalty. This strategy uses online and offline communication channels for your business to build stronger relationships with your customer base.

Examples 98

Examples Strategy Marketing Social Media 98

BirdEye

OCTOBER 19, 2023

Invest in social media marketing 4. Grow your customer base with email marketing 5. Manage your reviews to build social proof 7. Develop a loyalty program 10. Engage customers with SMS marketing Interested to know the actionable to-dos to make sure you get optimal results?

Marketing 63

Marketing Strategy Social Media Multi-Channel 63

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. The value can be immediate.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

CSM Magazine

AUGUST 4, 2023

Imagine a scenario where a coffee shop actively engages with its customers through personalized loyalty programs, social media interactions, and timely promotions. So, let’s explore these customer engagement ideas and discover how they can help you boost your business to new heights.

Customer Engagement 52

Customer Engagement Engagement Social Media Loyalty Programs 52

CSM Magazine

FEBRUARY 29, 2024

Collect customer data: Collect data on your customers such as their purchase history, preferences, and behavior across different channels. Use customer segmentation: Segment your customers based on their demographics, behavior, and preferences. Personalize these programs based on customer behavior and preferences.

Omni-Channel 52

Omni-Channel Connections Loyalty Programs Chatbots 52

Retently

JUNE 28, 2022

Net Promoter Score® lets you measure and analyze customer satisfaction to learn more about what people like (and dislike) about your product or business. It’s a valuable metric – for most companies and it’s the most valuable metric available for measuring customer loyalty and satisfaction. Great feedback?

NPS 148

NPS Net Promoter Score Feedback Case Study 148

SurveySensum

JULY 26, 2023

It’s like a game of “now you see them, now you don’t” with customers jumping ship to competitors in the blink of an eye if they don’t feel valued and satisfied. It is far more expensive to acquire new customers than to retain existing ones and brands understand that. But why is that a big issue?

Customer Retention 52

Customer Retention Retail Strategy Social Media 52

Customer Guru

JUNE 12, 2018

As Heather Williams, the American singer-songwriter, said, Revolve your world around the customers and more customers will revolve around you. Building customer loyalty is a worthy investment for every startup. New business success is highly dependent on the satisfied and happy customer. Zig Ziglar. Do let us know.

Loyalty 114

Loyalty Loyalty Programs Social Media Feedback 114

BirdEye

AUGUST 7, 2023

Build trust: Consumers have trust issues with auto repair shops without significant social proof and positive customer reviews. Customer loyalty: A big part of auto repair shop marketing involves turning first-time customers into long-term advocates. Reach new customers on the cheap with email marketing.

Strategy 52

Strategy Sales Marketing Social Media 52

Experience Investigators by 360Connext

DECEMBER 15, 2014

For leaders to make smart decisions about who the best, most loyal and most profitable customers are, they need to understand the makeup of the customer population. This often means creating special loyalty programs , elite experiences, and special perks to maintain the top 1% of customers. Welcome everybody.

Loyalty Programs 268

Loyalty Programs Airlines Social Media Loyalty 268

ModSquad

AUGUST 6, 2019

Companies that are truly nailing excellent customer service are the ones that will see their efforts pay off in terms of better retention, increased sales, and customer loyalty. Make sure you’re on the path to a loyal customer base by implementing these tactics. Smart businesses make the most of customer surveys.

Loyalty 70

Loyalty Customer Service Social Media Loyalty Programs 70

Doing CX Right

AUGUST 23, 2020

ShoppingGives asked 21 Customer Experience experts about proven ways to create brand loyalty, especially during an increasingly competitive eCommerce space. Experts agree that it can be challenging to engage your customers with your brand. It is even harder to build consistent loyalty throughout your customer base.

Loyalty 52

Loyalty Brands Social Media Competitive Advantage 52

SurveySensum

DECEMBER 21, 2023

You see, around 54% of people like you check out a brand or product on social media. But, how to avoid bad reviews and leverage social media as a robust customer feedback tool to create a great online presence for your brand? But have you ever thought about why negative reviews happen on social media?

Strategy 52

Strategy Social Media How To Loyalty Programs 52

SurveySensum

SEPTEMBER 6, 2023

I started by reading reviews, seeking advice from friends, and checking social media. To my surprise, I found numerous positive reviews and recommendations from delighted OnePlus customers. They shared stories of excellent customer service, speedy issue resolutions, and fantastic phone features.

NPS 52

NPS Brands Social Media Net Promoter Score 52

Amity

SEPTEMBER 19, 2018

To be specific, it is estimated that customers, who had bought from you 2 times before, convert (make a store purchase) 9 times more often than those who were your first time buyers. On top of all that, the whole process of attracting new customers is 6-7 times more expensive than keeping the old ones.

Customer Retention 64

Customer Retention Loyalty Marketing B2B 64

CSM Magazine

MAY 3, 2021

Even if you are selling heavily discounted products, your customers will still expect value for money. So, quality control is a must in ecommerce if you want to generate customer loyalty. Customers who are pleasantly surprised by what they receive will probably come back for more. Let Customers Know You Listen.

Ecommerce 52

Ecommerce Loyalty Tips Loyalty Programs 52

Win the Customer

SEPTEMBER 12, 2023

Seamless Omnichannel Experience As pointed out by the experts at Salesforce, an omnichannel approach is pivotal in modern customer experience. It involves providing a consistent and integrated experience across various channels – be it in-store, online, social media, or mobile.

Innovation 59

Innovation Customer Experience Loyalty Programs Customer Centricity 59

Method:CRM

JULY 11, 2022

Great customer experience is key to fostering customer loyalty. If customers have a pleasant experience with your company, they’ll be more likely to come back for more business and recommend your goods or services to others. But how do you plan for and execute effective customer experience improvement?

Customer Journeys 92

Customer Journeys Customer Experience How To Loyalty Programs 92

SurveySensum

JUNE 29, 2023

A company, despite investing heavily in marketing and advertising, struggles to retain its customer base and faces a decline in sales. Well, here’s a startling statistic to ponder: 82% of customers stop doing business with a company due to poor customer service. Sound familiar?

Customer Satisfaction 52

Customer Satisfaction Marketing Exceptional Customer Service Social Media 52

BirdEye

APRIL 25, 2023

Use social media to promote 4. Ask for customer reviews 8. Loyalty incentives programs 15. Seek backlinks for your website and gather reviews from satisfied customers to boost your online visibility in search engines. Start by identifying your target audience and selecting the appropriate social networks.

Social Media 98

Social Media How To Advertising Sports 98

SurveySensum

SEPTEMBER 21, 2023

This shows the high cost of customer acquisition and how, at times, businesses fail to recoup their initial investment. In contrast, Company B chose to focus on retaining its existing customer base by introducing loyalty programs. How to Calculate Customer Retention Rate?

Customer Retention 52

Customer Retention Strategy Gamification Loyalty Programs 52

ModSquad

AUGUST 6, 2019

Companies that are truly nailing excellent customer service are the ones that will see their efforts pay off in terms of better retention, increased sales, and customer loyalty. Make sure you’re on the path to a loyal customer base by implementing these tactics. Smart businesses make the most of customer surveys.

Loyalty 40

Loyalty Customer Service Social Media Loyalty Programs 40

NobelBiz

OCTOBER 31, 2023

When the pressure rises, here’s how to elevate your customer support to the next level, solidifying trust and cementing loyalty. The same study reveals that over 50% of customers post negative comments about companies on social media, and 53% of customers post positive comments about companies on social media.

Call Center 105

Call Center Contact Center Software Contact Center Social Media 105

BirdEye

NOVEMBER 20, 2023

Referral marketing is a strategy that encourages existing customers to refer new ones to your business. It’s an organic way that leverages the power of word-of-mouth — the most credible form of advertising — to grow your customer base. Yotpo Yotpo leverages customer reviews to boost referral efforts.

Software 63

Software Marketing Multi-Channel e-support 63

Currency Alliance

DECEMBER 15, 2017

Customers are changing rapidly. Their ever-rising expectations mean that focusing on a loyalty strategy based on price and transactions alone is no longer enough: it will only produce a race to the bottom on price and once someone beats you on price, most customers will switch. The two types of loyalty.

Loyalty 40

Loyalty Loyalty Programs Customer Experience Social Media 40

BirdEye

APRIL 20, 2023

From optimizing your website to leveraging social media, we’ll cover everything you need to know about local lead generation so that you can start growing your business today. And since traditional wheat-based croissants are not gluten-free, they would avoid targeting customers with gluten intolerance.

Social Media 98

Social Media Multi-Channel Metrics Effort Score 98

SurveySparrow

FEBRUARY 22, 2024

This not only helps in retaining customers but also turns them into advocates for your brand. Moreover, responsive customer support ensures that customers have a positive experience whenever they need assistance, further cementing their loyalty. This consistent engagement keeps your brand on customers’ minds.

Customer Retention 52

Customer Retention Software Gamification e-support 52

Currency Alliance

DECEMBER 13, 2017

However, what isn’t being discussed so much is what GDPR means for customer loyalty. After all, GDPR is all about customers taking control of their data. And a customer signing up to a loyalty program is one of the most common ways for them to hand over their data to the merchant.

Loyalty 40

Loyalty Loyalty Programs Travel Customers 40

Optimove

MAY 16, 2023

From gaining a 360-degree view of your audience to creating targeted campaigns and hyper-personalized content, your CDP is your secret weapon for driving engagement, boosting conversions, and building long-term customer loyalty.

Marketing 52

Marketing Loyalty Programs Social Media Customer Satisfaction 52

Call Center Pros

NOVEMBER 26, 2018

But in a landscape full of new companies of all tendencies and where competition is fierce, it is necessary to maintain a constant connection with your customers to differentiate yourself from the crowd. This article will introduce the fundamentals of customer loyalty and give you 7 tips for building a loyal customer base for your business….

Loyalty 40

Loyalty Loyalty Programs Social Media Training 40

SurveySensum

JANUARY 26, 2024

Scenario : Emily, a fitness enthusiast, stumbles upon an online advertisement for a new fitness app while browsing social media. Key Touchpoints : Social media ad showcasing the app’s features. Key Touchpoints : Social media posts highlighting achievements. Access to exclusive content for subscribers.

Customer Journeys 52

Customer Journeys Social Media Touchpoint Tips 52

SurveySensum

DECEMBER 22, 2022

And yet, it has the most loyal customer base. . – Well, one thing that Zara does is, it knows what to focus on and how to make its customers happy. That’s why they take customer feedback SERIOUSLY. . Voice of Customer (VOC) – Brief. Gather comprehensive customer insights from multiple channels .

Customer Retention 52

Customer Retention Customer Success Loyalty Programs Social Media 52

ShepHyken

APRIL 17, 2017

(Joseph Michelli) Here are some broad approaches to activating promoter behavior in your loyal customer base. My Comment: If you want more referrals, then make it easy for your customers to give you referrals. How to Drive Customer Loyalty Among Millennials by Timi Garai. Emarsys) Loyalty needs to be fun.

Social Media 79

Social Media Customer Service Airlines Loyalty 79

SurveySensum

JULY 13, 2023

In today’s competitive retail landscape, customer experience has emerged as an important factor that can either make or break a business. Delivering exceptional customer experiences not only fosters customer loyalty but also generates positive word-of-mouth and drives sustainable growth for your business.

Retail 52

Retail Survey Tools Customer Experience 52

SurveySensum

JULY 13, 2023

In today’s competitive retail landscape, customer experience has emerged as an important factor that can either make or break a business. Delivering exceptional customer experiences not only fosters customer loyalty but also generates positive word-of-mouth and drives sustainable growth for your business.

Retail 52

Retail Survey Tools Customer Experience 52

Method:CRM

JULY 11, 2022

Great customer experience is key to fostering customer loyalty. If customers have a pleasant experience with your company, they’ll be more likely to come back for more business and recommend your goods or services to others. But how do you plan for and execute effective customer experience improvement?

Customer Journeys 52

Customer Journeys Customer Experience How To Loyalty Programs 52