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Customer Success Hot Takes! — Setting your customer success team up to drive next-level results

Totango

As a leader in customer success, who’s your friend in the C-suite? Is the customer journey mapping exercise a worthwhile effort? Who owns the customer community for your organization? 2023, Chris Dishman , Totango’s SVP of Global Customer Success, hosted the lively Hot Takes! We hope so! At Totango Live!

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Customer Journey Mapping: Real-World Examples & Use Cases

Experience Investigators by 360Connext

The C-Suite had heard her desire to understand customers better, but they couldn’t see WHY that exercise would benefit the company, exactly. They wanted to know why they needed a customer journey map, when they already had: Process maps. Customer feedback dashboards. Product roadmaps. What if there was a magic wand?

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Lessons Learned When Constructing A Seamless Customer Journey

Gainsight

Creating Common Points Along Your Customer Journey Maps At the core of Comeet’s customer growth strategy is a unique approach to how they map out their customer journey.

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Why Now is the Time to Invest in Customer Success

Totango

All companies are going through the exercise of evaluating their investments, deciding what to cut and what to keep, what strategies to use, and simply, how to weather the storm. We’ve been here before, however, and we know that during uncertain times, protecting your customer base is the most important thing you can do for your business.

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Why You Should Throw Out Your CRM

Totango

However, a traditional CRM focuses just on the transaction stage of the customer relationship rather than cultivating growth across the entire customer journey. And since relationships are truly built after the sale is closed, your CRM will no longer be able to meet your needs as you continue to nurture and grow your customer base. .

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Account Segmentation Strategies during Covid-19

CSM Practice

How this works: If you haven’t changed how you segment your existing customer-base, continue reading this article to better understand how this works: First, you’ll need to make sure each account is assigned with the correct industry on your CRM system. That’s a basic step without which, this whole exercise is doomed.

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These are the critical questions to see if your segmentation is effective!

Beyond Philosophy

Vijay Patel’s sales haven’t been what he hoped, and he wondered if the problem might be targeting the wrong customers. Many organizations use databases to segment their customers based on easy-to-collect data, like demographics, industry vertical, or total annual sales.