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ROI of Customer Experience can be measured: Build your case for ROX

delighted

ROX is the new customer experience ROI. Let’s get right into it — how customers perceive your brand can influence the success of your business more than ever before. Expected Customer Experience (CX) impact on loyalty. Building your own CX ROI model. How easy it is to launch a CX program.

ROI 40
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Why Customer Experience Is The Real Driver Of Brand Success?

SurveySensum

Here’s how you can do it – Collect relevant customer data to understand their preferences and needs. Segment your customer base based on common characteristics or behaviors. Use customer persona to deliver personalized recommendations and offers. Here’s how Starbucks does it with – Starbucks Rewards.

Brands 83
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Consumer banking: money can’t buy loyalty

Currency Alliance

Bribing customers is easy and, as with most easy initiatives, not very profitable. Banks have been in and out of rewards programs for decades – but their focus ebbs and flows depending on the economic cycle as well as the regulatory framework. Another part of that “something extra” is your own proprietary customer experience.

Banking 40
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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

The incredible degrees of customer engagement that have been achieved, should inspire and guide the efforts of loyalty marketers in the coming year. Voxi is the ‘youth brand’ of Vodafone, whose highly successful VeryMe rewards program has previously been praised by Currency Alliance. Hybrid points programs.

Loyalty 52
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Loyalty Strategy 2019: How to Win in the Next Decade

Currency Alliance

We believe these trends will occupy most brands’ efforts during 2019. The most important priorities are: Align with corporate goals: update loyalty program design to support current business objectives. Customer data: maximize ROI. Partners: optimize the mix to appeal to a broader array of customers.

Loyalty 45
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It’s (almost) never 1%: how to price loyalty rewards

Currency Alliance

Such ‘loyalty’ programs today are actually just rewards programs: ‘you do this and I will do that.’ This is normally in the form of static rules which apply a flat 1%+/- reward across the board. Higher points value for customers; bigger profits for brands. The stories will impact much of your customer base.

Loyalty 40