What is Customer Lifetime Value and How to Calculate It
ChurnZero
JULY 14, 2021
Customer Lifetime Value (CLTV) , also known as, Lifetime Value (LTV), is the gross profit a customer delivers to your business in their lifetime. It is the amount of revenue your business will make from a customer over their average lifetime as a customer. Your average customer lifetime is 4.5
Let's personalize your content