Totango
NOVEMBER 27, 2023
It’s important to spend time analyzing your data to understand why your customers are making certain choices and determine what elements of the health score are most important to retaining and growing your customer base. However, a customer’s health score is constantly shifting.
Education Services Group
MAY 23, 2022
AMs tend to be sales-focused. Customer Success Managers, on the other hand, should focus on the customer’s goals and what’s bringing the customer the most value. Too often, however, customers perceive CSMs to be more interested in making sales than in driving their success. Consider the compensation.
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ChurnZero
AUGUST 13, 2021
[A] Anika: We’re in a very, very different space where, first of all, you’re having Customer Success departments report into different heads versus, when I think of Customer Success before, it was a part of Marketing and Sales, and it was an add-on. You want to be considered like a Sales or a Marketing department.
Influitive
OCTOBER 21, 2015
Brands that focus on developing personal relationships with customers and driving engagement across their lifetime are better able to win, serve and retain customers. Advocate marketing, along with stronger customer success programs, ensures we can do that.”. Companies can benefit from ad-hoc acts of customer advocacy.
Education Services Group
JUNE 4, 2020
A CS incubation model is a system to define, test, and iterate a new CS process with a portion of your customer base. If proven effective in incubation, you then roll the new process out to the rest of your team of Customer Success Managers and your entire customer base. Customers change.
ChurnZero
AUGUST 13, 2021
[A] Anika: We’re in a very, very different space where, first of all, you’re having Customer Success departments report into different heads versus, when I think of Customer Success before, it was a part of Marketing and Sales, and it was an add-on. You want to be considered like a Sales or a Marketing department.
Kustomer
SEPTEMBER 3, 2020
Companies that learn to listen to their customers whether from feedback through structured or unstructured channels, will be better equipped to adapt to the ever changing market. As the market and customer changes, companies change. It’s a referral based metric. And then my goodness, why?
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