2 Minutes 
Welcome to Sago’s first installment of our ongoing series, Eye on Innovation. Throughout this series, we talk with experts about the intersection of technology and market research, the boundless possibilities that emerge, and their vision for where this journey is taking Sago and the industry.
In Episode 1, we dive into the topic of why the commitment of relentless innovation is essential to insights professionals and the market research industry as a whole. Hear from Isaac Rogers, President of Sago, as he discusses the fascinating and transformative impact of technology on market research, revealing how it is accelerating and revolutionizing the field. This episode propels us into an era where AI and machine learning take center stage, reshaping the way we conduct research across industries.
Gain a deeper understanding of key terms like AI, machine learning, and generative AI and their applications and potential within the market research landscape. Isaac also highlights the responsibility of organizations to invest in and embrace these technologies in order to create a culture of growth and progress. You’ll also discover the many avenues where AI can enhance market research, such as efficiently identifying the right respondents and tailoring research methodologies to individual participants.
As the Eye on Innovation series continues, keep coming back to Sago’s Innovation Hub for captivating conversations and insightful content.
